S Crainer
The Ultimate Book of Business Brands – Insights From the World′s 50 Greatest Brands 2e
Insights from the World′s 50 Greatest Brands
Paperback Engels 2002 2e druk 9781841124391
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world.
The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.
Specificaties
ISBN13:9781841124391
Taal:Engels
Bindwijze:paperback
Aantal pagina's:246
Uitgever:John Wiley & Sons
Druk:2
Hoofdrubriek:Reclame en verkoop, Algemeen management
Serie:The Ultimate Series
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Acknowledgements.
<p>Introduction.</p>
<p>American Express.</p>
<p>Apple.</p>
<p>Barbie.</p>
<p>Benetton.</p>
<p>Budweiser.</p>
<p>Coca–Cola.</p>
<p>Disney.</p>
<p>Federal Express.</p>
<p>The Gap.</p>
<p>General Electric.</p>
<p>Gillette.</p>
<p>Goodyear.</p>
<p>Guinness.</p>
<p>Håagen–Dazs.</p>
<p>Harley–Davidson.</p>
<p>Harvard Business School.</p>
<p>Heineken.</p>
<p>Heinz.</p>
<p>Hertz Car–Hire.</p>
<p>Hewlett–Packard.</p>
<p>Holiday Inn.</p>
<p>Hoover.</p>
<p>IBM.</p>
<p>Ikea.</p>
<p>Intel.</p>
<p>Kellogg′s.</p>
<p>Kodak.</p>
<p>Lego.</p>
<p>Levi–Strauss.</p>
<p>Marlboro.</p>
<p>Mars.</p>
<p>McDonald′s.</p>
<p>McKinsey & Co.</p>
<p>Mercedes–Benz.</p>
<p>Microsoft.</p>
<p>Nescafé.</p>
<p>Nike .</p>
<p>Red Cross.</p>
<p>Reuters.</p>
<p>Rolls–Royce.</p>
<p>Sears, Roebuck.</p>
<p>Sony.</p>
<p>Starbucks.</p>
<p>Swatch.</p>
<p>Toyota.</p>
<p>Virgin.</p>
<p>Wal–Mart.</p>
<p>Wrigley′s.</p>
<p>Xerox.</p>
<p>Yamaha.</p>
<p>Index.</p>
<p>Introduction.</p>
<p>American Express.</p>
<p>Apple.</p>
<p>Barbie.</p>
<p>Benetton.</p>
<p>Budweiser.</p>
<p>Coca–Cola.</p>
<p>Disney.</p>
<p>Federal Express.</p>
<p>The Gap.</p>
<p>General Electric.</p>
<p>Gillette.</p>
<p>Goodyear.</p>
<p>Guinness.</p>
<p>Håagen–Dazs.</p>
<p>Harley–Davidson.</p>
<p>Harvard Business School.</p>
<p>Heineken.</p>
<p>Heinz.</p>
<p>Hertz Car–Hire.</p>
<p>Hewlett–Packard.</p>
<p>Holiday Inn.</p>
<p>Hoover.</p>
<p>IBM.</p>
<p>Ikea.</p>
<p>Intel.</p>
<p>Kellogg′s.</p>
<p>Kodak.</p>
<p>Lego.</p>
<p>Levi–Strauss.</p>
<p>Marlboro.</p>
<p>Mars.</p>
<p>McDonald′s.</p>
<p>McKinsey & Co.</p>
<p>Mercedes–Benz.</p>
<p>Microsoft.</p>
<p>Nescafé.</p>
<p>Nike .</p>
<p>Red Cross.</p>
<p>Reuters.</p>
<p>Rolls–Royce.</p>
<p>Sears, Roebuck.</p>
<p>Sony.</p>
<p>Starbucks.</p>
<p>Swatch.</p>
<p>Toyota.</p>
<p>Virgin.</p>
<p>Wal–Mart.</p>
<p>Wrigley′s.</p>
<p>Xerox.</p>
<p>Yamaha.</p>
<p>Index.</p>
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan