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P Kotler

Lateral Marketing – New Techniques for Finding Breakthrough Ideas

gebondenEngels9780471455165 19-9-2003

A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and ′70s have worked too well. Meer

46,73

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J Bond

Under the Radar – Talking to Today′s Cynical Consumer

gebondenEngels9780471174691 11-12-1997

They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Meer

66,84

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P Kotler

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

gebondenEngels9780471268673 11-3-2003

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing′s fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. Meer

38,41

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A Seaberg

Menu Design: Merchandising and Marketing, 4th Edit

gebondenEngels9780471289838 1-12-1990

Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant′s image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design. Meer

174,20

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M Joyner

Integration Marketing – How Small Businesses Become Big Businesses and Big Businesses Become Empires

gebondenEngels9780470454596 5-6-2009

Leading Internet marketing expert Mark Joyner offers a business–transforming marketing methodology What is the common thread that runs between all of the great billion–dollar success stories from Microsoft to McDonald′s? Meer

28,72

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T Ellery

Pharmaceutical Lifecycle Management – Making the Most of Each and Every Brand

gebondenEngels9780470487532 15-6-2012

This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management. Meer

115,98

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G. J. King

Reproduction in Domesticated Animals

GebondenEngels9780444895301 18-3-1993

Most consumable products of animal origin, such as eggs and milk, are obtained through exploitation of the reproductive processes of livestock, making efficiency extremely important in intensive production units. Meer

469,75

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Lior Arussy

Passionate and Profitable

gebondenEngels9780471713920 11-3-2005

"I ve always said that education without execution is just entertainment and Lior illustrates this beautifully in his book. It is important to learn HOW to implement a successful Customer focus strategy and you need knowledge and process to do it well. Meer

31,48

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N Vonk

Pick Me – Breaking into Advertising and Staying There

paperbackEngels9780471715573 13-9-2005

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you′re a student or a young professional loaded with questions, this one–of–a–kind guide shows you how to land a job and how to thrive once you′re in and the pressure is on. Meer

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D Midgley

Golden Circle Secrets – How to Achieve Consistent Sales Success Through Customer Values and Expectations

gebondenEngels9780471718574 3-6-2005

A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father–and–son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Meer

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Sales Force Management

PaperbackEngels9780367682538 1-9-2021

76,07

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Nigel Jackson

Promoting and Marketing Events

GebondenEngels9780415667326 14-3-2013

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Meer

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Nigel Jackson

Promoting and Marketing Events

PaperbackEngels9780415667333 14-3-2013

70,04

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Advances in Tourism Destination Marketing

GebondenEngels9780415492386 22-7-2009

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Meer

205,34

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C. Michael Hall

Tourism and Social Marketing

GebondenEngels9780415576659 7-2-2014

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Meer

184,20

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Darcy Gerbarg

Television Goes Digital

gebondenEngels9780387799773 15-12-2008

Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century. Meer

122,99

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Peer-to-Peer Video

gebondenEngels9780387764498 20-8-2008

Peer-to-Peer (P2P) networks are comprised of equal “nodes” that function as both clients and servers, as opposed to systems in which data and information are managed through centralized servers. Meer

122,99

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R.M. McNealy

Making Customer Satisfaction Happen

paperbackEngels9780412786303 29-2-1996

This book provides the focus for an organisation's Total Quality Management process; the achievement of `world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies. Meer

120,99

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Consumer Behavior: Science and Practice, International Edition

PaperbackEngels9780538746861 5-4-2010

Offers an introduction to consumer behavior. This title focuses on 'classic' consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. Meer

130,41

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Crisis of Food Brands

GebondenEngels9780566088124 19-6-2009

Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. Meer

184,20

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