Michael Solomon
- Auteur
Boeken van Michael Solomon
Michael Solomon
Consumer Behavior: Buying, Having, and Being, Global Edition
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences.
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Michael Solomon
Greg Marshall
Elnora Stuart
Marketing
Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day.
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Michael Solomon
Gary Bamossy
Gary Bamossy
Soren Askegaard
Søren Askegaard
Margaret Hogg
Consumer Behaviour
The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it
ideal for second- and third-year undergraduates as well as Master's students. Meer
ideal for second- and third-year undergraduates as well as Master's students. Meer
