Technology and Strategy

Name: Technology and Strategy
Author: Richard A. (Professor, Graduate School of Management, Professor, Graduate School of Management, University of California, Los Angeles) Goodman

Conceptual Models and Diagnostics

Gebonden Engels 1994 9780195079494

261,30

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Samenvatting

Technology and Strategy is a comprehensive guide to creating a strategic plan that incorporates technological growth. Using real-life examples from industries from electronics to bio-technology, the authors present the tools planners need to integrate a firm's technological capabilities with its strategic plan. Importantly, the book also addresses broader questions about the role of technology, clarifying when it aids innovation, when it is evolutionary, and when it is revolutionary. These questions are tested against trends such as Total Quality Management, the resource-based view of strategy, and the increase in external acquisition of technology. Offering clear guidance through an increasingly complex area, Technology and Strategy will be a valuable reference for practising executives, general managers, strategic planners, R&D executives, and manufacturers.