Marketing Research and Modeling: Progress and Prospects
A Tribute to Paul E. Green
Paperback Engels 2005 2004e druk 9780387243085Samenvatting
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
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- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
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- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
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- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
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