Logos and No Gos

Preface.
<p>About the author.</p>
<p>1 CREATING AND IDENTIFYING YOUR IP.</p>
<p>Trade marks.</p>
<p>What can you register as a trade mark?</p>
<p>What can t you register as a trade mark?</p>
<p>Always conduct pre–emptive searches.</p>
<p>Unregistered trade marks.</p>
<p>Use of the &reg; and TM symbols.</p>
<p>Copyright.</p>
<p>What is copyright all about?</p>
<p>What attracts copyright protection?</p>
<p>What does not attract copyright protection?</p>
<p>Protecting your ideas.</p>
<p>Make sure that you own the copyright.</p>
<p>Period of copyright protection.</p>
<p>Moral rights.</p>
<p>Database right.</p>
<p>What is database right?</p>
<p>What protection does database right give you?</p>
<p>In what respect do you need to bother with database right for the purposes of your brand strategy?</p>
<p>Designs.</p>
<p>UK registered designs.</p>
<p>UK unregistered designs.</p>
<p>European Community designs (registered and unregistered).</p>
<p>Overlap between trade marks and designs.</p>
<p>Benefi ts of registering device marks/logos as designs.</p>
<p>2 REGISTERING YOUR IP.</p>
<p>Trade marks.</p>
<p>The Nice classifi cation system.</p>
<p>UK registrations.</p>
<p>Community registrations.</p>
<p>International registrations.</p>
<p>The standard Nice classifi cation of goods and services for trade mark registrations (from January 2007).</p>
<p>Copyright.</p>
<p>No UK registration system.</p>
<p>The international protection available for copyright works.</p>
<p>Use the &copy; symbol.</p>
<p>Designs.</p>
<p>UK registration procedure.</p>
<p>Community registration procedure.</p>
<p>3 HOUSEKEEPING YOUR TRADE MARK PORTFOLIO.</p>
<p>Housekeeping tips for preserving and protecting your trade mark portfolio.</p>
<p>Register your trade marks in the name of the same proprietor.</p>
<p>Be consistent when using your trade marks.</p>
<p>Do not allow your trade marks to become generic.</p>
<p>Conduct regular trade mark audits.</p>
<p>Certificates.</p>
<p>Keep accurate and accessible records.</p>
<p>Renewal dates.</p>
<p>4 IP AND YOUR EMPLOYEES.</p>
<p>IP and employees.</p>
<p>What to include in your employment contracts and why.</p>
<p>Confi dentiality clauses.</p>
<p>Moral rights and waiver.</p>
<p>Commissioned works/Contractors.</p>
<p>Communicating to all employees the importance of IP.</p>
<p>Chain of command.</p>
<p>5 EXPLOITATION OF YOUR IP.</p>
<p>Exploitation of your IP.</p>
<p>What is the difference between a licence and an assignment?</p>
<p>Exclusive/Non–exclusive.</p>
<p>Registration implications.</p>
<p>Registrations by rogue licensees.</p>
<p>Standard protective licensing provisions.</p>
<p>Franchising.</p>
<p>Mortgaging/Selling off unused IP.</p>
<p>6 POLICING YOUR IP.</p>
<p>Policing your IP.</p>
<p>Why is it important to monitor your IP for potential third party infringements?</p>
<p>How can you fi nd out if somebody is infringing your intellectual property rights?</p>
<p>Which governmental or public agencies can help you?</p>
<p>How can private service providers help you monitor your intellectual property for infringements?</p>
<p>7 HOW ARE YOUR IP RIGHTS INFRINGED?</p>
<p>Registered trade marks.</p>
<p>Advantages of registering.</p>
<p>Acts of civil infringement.</p>
<p>Criminal trade mark offences.</p>
<p>The grey market goods problem.</p>
<p>Copyright.</p>
<p>Acts of civil infringement.</p>
<p>Defences to civil copyright infringement.</p>
<p>Criminal copyright offences.</p>
<p>Designs.</p>
<p>UK registered designs.</p>
<p>UK unregistered designs.</p>
<p>Compulsory licensing of your unregistered design.</p>
<p>Community designs (registered and unregistered).</p>
<p>Criminal offences.</p>
<p>8 ENFORCING YOUR IP AND THE REMEDIES AVAILABLE TO YOU.</p>
<p>How to react to an infringement of your rights.</p>
<p>Do you have a clear reporting procedure and chain of command?</p>
<p>The need for speed.</p>
<p>The importance of a confusion log.</p>
<p>Cease and desist letters.</p>
<p>A word of warning about making unjustifi ed threats.</p>
<p>Website infringements and service providers.</p>
<p>What next?</p>
<p>Remedies.</p>
<p>Injunctions.</p>
<p>Delivery up, recall, seizure and destruction.</p>
<p>Damages/Account of profi ts.</p>
<p>Disclosure of the identity and whereabouts of other wrongdoers and information on infringing products.</p>
<p>Publication of judicial decisions.</p>
<p>9 HOW TO AVOID INFRINGING OTHER PEOPLE S IP.</p>
<p>How to avoid infringing other people s IP.</p>
<p>10 REGISTERING AND PROTECTING YOUR DOMAIN NAMES.</p>
<p>Domain names.</p>
<p>What is a domain name?</p>
<p>What is the value of a domain name?</p>
<p>Registering a domain name?</p>
<p>Problems with the registration system.</p>
<p>Disputes.</p>
<p>Trade mark infringement/passing off.</p>
<p>Alternative dispute resolution.</p>
<p>11 THE TAKE–HOME MESSAGE.</p>
<p>The dos and don ts of brand strategy.</p>
<p>Trade mark registrations.</p>
<p>Trade mark portfolios.</p>
<p>Trade mark infringements.</p>
<p>Design registrations.</p>
<p>Copyright.</p>
<p>Database right.</p>
<p>Domain names.</p>
<p>Index.</p>