Black Social Dance in Television Advertising

An Analytical History

Paperback EN 2011 9780786459445
Verwachte levertijd ongeveer 16 werkdagen

Samenvatting

Investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through the 2010s in the US, each decade is explored in detail as dance is shown to provide value to brands, thus effecting consumption experiences. It provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.

Specificaties

ISBN13:9780786459445
Taal:EN
Bindwijze:Paperback
Aantal pagina's:200
Uitgever:McFarland & Co Inc

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        Black Social Dance in Television Advertising