Luxury Fashion Marketing and Branding

A Strategic Approach

Paperback EN 2024 9781032206882
Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.

Specificaties

ISBN13:9781032206882
Taal:EN
Bindwijze:Paperback
Aantal pagina's:186
Uitgever:Taylor & Francis Ltd

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        Luxury Fashion Marketing and Branding