Bricks Matter – The Role of Supply Chains in Building Market – Driven Differentiation

<p>Foreword xi</p>
<p>Preface xv</p>
<p>Chapter 1 Why Bricks Matter 1</p>
<p>Implications 6</p>
<p>Building the Right Bricks 7</p>
<p>A Look at History 13</p>
<p>Supply Chain Pioneers: The Tipping Points 13</p>
<p>Meet the Pioneers 20</p>
<p>Why It Matters 25</p>
<p>Supply Chain Process Evolution 30</p>
<p>Who Does Supply Chain Best? 41</p>
<p>Meet the Supply Chain Leaders 45</p>
<p>Procter &amp; Gamble: The Quiet Leader 46</p>
<p>Apple and Dell: Inventing New Models 52</p>
<p>Summary 56</p>
<p>Notes 57</p>
<p>Chapter 2 Building Value Networks 59</p>
<p>The Journey from Cost to Value 60</p>
<p>Aligning for Success 66</p>
<p>Building of Value Networks 72</p>
<p>Building Value Networks 77</p>
<p>Why Are Value Networks So Hard to Build? 80</p>
<p>A Close–up: Taking a Closer Look at a Value Network within the Consumer Value Chain 83</p>
<p>Value Chain Case Studies 89</p>
<p>Success in Creating Value in Value Networks 89</p>
<p>Mistakes in Building Value Chain Networks 94</p>
<p>Risk Management 100</p>
<p>Shift to Value–based Outcomes 102</p>
<p>Summary 106</p>
<p>Notes 106</p>
<p>Chapter 3 The New World of Demand Management: Demand Sensing, Shaping, and Translation 107</p>
<p>What Is Demand Management? 109</p>
<p>Learning a New Language to Build Market–Driven Demand Management Processes 110</p>
<p>What Is Market–Driven Demand Management? 111</p>
<p>What Is Demand Sensing? 121</p>
<p>What Is Demand Shaping? 123</p>
<p>Achieving Market–Driven Capabilities 127</p>
<p>Why Is Becoming Market Driven Important for Industrial Companies? 133</p>
<p>Driving the Market–Driven Demand Management Advantage 134</p>
<p>Social: A New Form of Demand Signal 136</p>
<p>How Can a Company Improve Demand Management? 142</p>
<p>Summary 143</p>
<p>Notes 144</p>
<p>Chapter 4 Supply Management Evolution 145</p>
<p>Current State 147</p>
<p>Supply Chain Matters 151</p>
<p>Procurement of Raw Materials 154</p>
<p>Manufacturing: The Making of Products 161</p>
<p>Transforming Manufacturing 165</p>
<p>Logistics 181</p>
<p>Summary 193</p>
<p>Notes 195</p>
<p>Chapter 5 Building Horizontal Connectors 197</p>
<p>The Building of Horizontal Supply Chain Processes 201</p>
<p>Revenue Management 205</p>
<p>Sales and Operations Planning 212</p>
<p>Supplier Development 226</p>
<p>Summary 241</p>
<p>Notes 241</p>
<p>Chapter 6 Supply Chain 2020 243</p>
<p>Leading the Journey to Drive Market–Driven</p>
<p>Value Networks 244</p>
<p>Building a Guiding Coalition 256</p>
<p>Running the Race 260</p>
<p>Making the Right Investments 267</p>
<p>Supply Chain 2020 268</p>
<p>Demand Orchestration 280</p>
<p>Big Data Supply Chains 281</p>
<p>Winning the Race 286</p>
<p>Notes 288</p>
<p>About the Authors 289</p>
<p>Index 291</p>