Operations Strategy

Now in its sixth edition, Operations Strategy is the ideal introductory text to help you understand the strategic importance and scope of the operations function. With its clear structure and highly practical approach, the text provides a logical path through the key activities and decisions of operations strategy, as well as covering the broad principles that underpin the subject and the way in which operations are put together in practice.

The text draws on numerous cases and examples from a range of businesses and organisations from a variety of sectors, including Amazon, Apple, Dyson, IKEA, Intel, Rolls Royce, Samsung, Singapore Airlines, Tesco, ARM, Toyota, Zara and many more.

It is comprehensive, balanced in its treatment of the subject and international in outlook, making it the perfect choice of text whether you are studying operations strategy on an MBA course, as part of your undergraduate or postgraduate studies or you are a business executive.

New to the 6th edition
- A brand new chapter on socially responsible operations strategy.
- New and updated boxed examples within the text, addressing current trends and themes plus an additional integrative case at the end of the book.
- A new overarching framework providing a clearer indication of the positioning of each chapter in the subject.
- Coverage of new and emerging topics, including ideas such as ethical globalization and the social license to operate, the merging of products and services and the nature of operations strategy decision-making, including decision-making under uncertainty and strategy mapping.
- Greater coverage of technology, including the increasing importance of process technologies, drivers of the adoption of new technologies and classifying technologies by their primary capabilities.