Marketing Metaphors and Metamorphosis

Editorial Stance on Marketing Metaphors and Metamorphosis;  Philip J. Kitchen Metaphors and Marketing: Some uses and abuses; Caroline Tynan The Globalization of Markets and the Rule of Three; Jagdish N. Sheth, Can Uslay, Rajendra S. Sisodia. Marketing Mix - Metaphorosis - the heavy toll of too much popularity; Walter van Waterschoot and Joeri De Haes Market Segmentation as a Metaphor - whoever heard of Alexander the Mediocre? Malcolm McDonald It's a Kinda Magic: Adventures in Alchemy;  Stephen Brown Viral Marketing; Adam Lindgreen, Angela Dobele, Michael Beverland, and Joelle Vanhamme, Viral Marketing - how to spread the word via mobile device; Shintaro Okazaki Brand Ambassadors - strategic diplomats or tactical promoters? Claudia Fisher-Buttinger and Christine Vallaster Negative Comparative Advertising - when marketers attack;  Fred Beard Why do they lag and why should we care?  Jacob Goldenberg and Shaul Oreg Relationship Marketing as a Marriage; Adam Lindgreen, Roger Palmer, and Michael Beverland Products and their Life Cycle; Roger Palmer and Adam Lindgreen Don't Blame it on the Metaphor: Marketing,  Metaphors, and Metamorphosis in the Internal  Market; Ian Buckingham Marketing Metaphors and Metamorphosis; Michael Thomas