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Strategic Management

Paperback Engels 2024 9781529672558
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Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way.

Thoroughly updated and with the addition of four brand-new authors, the tenth edition features:
• Balanced treatment of prescriptive and emergent models of strategic management.
• Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy.
• Cutting-edge content on navigating change in the strategic environment, digital transformation strategies and the role of strategic groups.
• 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks and UK banks, plus updated case material throughout.
• A range of practical tools to support your learning, including summaries of key strategic principles, strategic project ideas, critical reflections, questions and further reading.


Aantal pagina's:760


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Over Richard Lynch

Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London. He is an active researcher, lecturer and consultant, particularly in the area of global strategy and sustainable strategy.

Andere boeken door Richard Lynch


Part 1 Introduction
Chapter 1 Strategic Management
Chapter 2 A Review of Theory and Practice

Part 2 Strategic Analysis and Purpose
Chapter 3 Analysing the Strategic Environment
Chapter 4 Analysing Resources and Capabilities
Chapter 5 Strategy Dynamics
Chapter 6 Prescriptive Purpose Delivered through Mission, Objectives and Ethics
Chapter 7 Purpose Emerging from Innovation, New Resources and Technologies

Part 3 Developing the Strategy
Chapter 8 Developing Business-level Strategy Options
Chapter 9 Developing Corporate-level Strategy Options
Chapter 10 Strategy Evaluation and Development: The Prescriptive Process
Chapter 11 Finding the Strategic Route Forward from Knowledge, Learning and Networks
Chapter 12 Organisational Structure, Style and People Issues

Part 4 The Implementation Process
Chapter 13 Implementing and Controlling the Strategic Plan
Chapter 14 Green Strategy and Sustainability
Chapter 15 Managing Strategic Change

Part 5 Different Strategy Contexts
Chapter 16 Strategic Leadership
Chapter 17 Entrepreneurial Strategy
Chapter 18 Government, Public Sector and Not-for-profit Strategies
Chapter 19 International Expansion and Globalisation Strategies

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