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Advances in National Brand and Private Label Marketing

Fourth International Conference, 2017

Paperback Engels 2017 9783319597003
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions  of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.

Specificaties

ISBN13:9783319597003
Taal:Engels
Bindwijze:paperback
Uitgever:Springer International Publishing

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Inhoudsopgave

Part I: Consumer Behavior I.- Part II: Branding.- Part III: Social Media and Online Context.- Part IV: Consumer Behavior II.- Part V: Strategic Issues and Theoretical Research.

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        Advances in National Brand and Private Label Marketing