Advertising Worldwide

Name: Advertising Worldwide
Author: Ingomar Kloss

Advertising Conditions in Selected Countries

Paperback Engels 2012 9783642632068

60,99

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Samenvatting

This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.

Specificaties

ISBN13:9783642632068

Taal:Engels

Bindwijze:paperback

Aantal pagina's:294

Uitgever:Springer Berlin Heidelberg

Druk:0

Hoofdrubriek:Leiderschap, Leiderschap, Algemeen management

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Inhoudsopgave

The Impact of Culture on Advertising.- Advertising in Australia.- Advertising in Belgium.- Advertising in Finland.- Advertising in France.- Advertising in Germany.- Advertising in India.- Advertising in Japan.- Advertising in Russia.- Advertising in South Africa.- Advertising in Taiwan.- Advertising in the USA.- The Authors.