Menno Beker is a successful Dutch entrepreneur, experienced executive, and co-owner of various companies, including Olery.com. With more than 25 years of expertise in the digital and reputation management space, he has developed a strong reputation himself.
Meer over de auteursThe Good, The Bad, and The Emoji
Mastering the Art of Review Data
Paperback Engels 2023 1e druk 9789464910308Samenvatting
'The Good, The Bad, and The Emoji: Mastering the Art of Review Data' delves into the fast-paced, interconnected world of online reviews. Discover the power of customer feedback as it shapes consumer behavior, builds trust, and determines product success. Navigate the complex landscape of customer feedback with a comprehensive guide to then sources, analysis, and applications of review data. A must-read for any marketer aiming to master the digital age.
Market sentiments play an essential role in the current and future valuations of real estate properties. The reputation of business owners and operators cannot be ignored in todays valuation models, especially for exploitation driven objects. This book is an essential guide for real estate experts, providing valuable insights into leveraging the power of online reviews, data and analytics. - Roel van de Bilt (Former) Boardmember Rabobank Real Estate Finance 2015-2023
If I have a question about review marketing, I call Hans and Menno. The Good, The Bad and The Emoji provides a clear roadmap for navigating and harnessing the power of onlinereviews, giving any hotelier a significant market advantage. This is a vital read for those ready to adapt to the changing review landscape and find sustainable success. - Adam Harris, Co-Founder and CEO of Cloudbeds
Specificaties
Lezersrecensies
Interviews en artikelen (1)
Over Menno Beker
Over Hans Keukenschrijver
Over Wouter Hensens
Inhoudsopgave
1 The New Marketing Paradigma 7
2 The Foundations: Service Excellence & Consumer Engagement 27
3 Online Review Data Collection 45
4 Online Review Data Analysis 75
5 Strategic Marketing using Online Review Data 91
6 The Power of AI in Review Data 133
7 The Future of Review Data Analysis 143
8 Conclusion 153
9 Learn from the best 163
10 About the writers 173
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan