Baudewijns neemt in dit boek de lezer mee naar de duistere kant van de digitale wereld. Zijn insiderverhalen beschrijven recente cases uit onder andere België, Nederland en China.
Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.
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Live your entrepreneurial dream with no–or little–money down
Where there′s a will, there′s a way. Even if you don′t have start–up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Meer
Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing–related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web. Meer
Net Income Cut Costs, Boost Profits, and Enhance Operations Online Wally Bock and Jeff Senne "From finance to manufacturing, training to customer service, Net Income is an operating manual for producing results. Meer
This book describes the technical architecture and components that can be integrated in order to provide a comprehensive and robust infrastructure on which to build successful e–Business. Meer
For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality.
Wiley Pathways E–Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. Meer
A comprehensive introduction to the underlying technologies of e–commerce. This book explores the full range of technologies, protocols, and techniques necessary for building successful e–commerce sites. Meer
Praise for EMAIL MARKETING by the NUM8ERS
"At last–a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Meer
Worlds of E–Commerce
Economic, Geographical and Social Dimensions
THOMAS R. LEINBACH and STANLEY D. BRUNN, both of the University of Kentucky, USA
Worlds of Electronic Commerce attempts to capture the enormous international impact of the recent explosion in information and communication technologies. Meer
Claudio Ciborra was one of the most innovative thinkers in the field of information systems. This book explains the intellectual contribution of Ciborra's work in a substantial introductory chapter, contains the most significant of his articles, and provides a sample of research that draws from his ideas. Meer
Communication, Digital Media and Everyday Life (Second Edition) uses stories to explain the journey from 'new media in communication' to 'digital media is communication' and provide a clear introduction to communication and media theory and practice. Meer
Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. Meer
13E 2006, the 6th in this series of IFIP conferences, marked the congregation of researchers and practitioners in the areas of e-Commerce, e-Business, and e-Government. Meer
This internationally conducted study of the latest construction industry practices addresses a broad range of Information and Communication Technology applications. Meer
The purpose of this edited book is to provide the relevant technologies and case studies in a concise format that will simplify and streamline the processing of blockchain. Meer
The purpose of this edited book is to provide the relevant technologies and case studies in a concise format that will simplify and streamline the processing of blockchain. Meer
The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication Proceedings and post-proceedings of referred international conferences in computer science and interdisciplinary fields are featured. Meer
How do you translate your business objectives into a digital marketing strategy?
What are today's best practices for content marketing, email marketing, social media and online advertising? Meer
Whether it’s display advertising, e-mail marketing, social media engagement or some other form of online marketing, the Internet is fast becoming the place where businesses market their products and services. Meer
For undergraduate and graduate electronic commerce courses.
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. Meer
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