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The Monetization of Technical Data

paperbackEngels9783662665114 3-1-2024

The monetization of data is a very young topic, for which there are only very few case studies. There is a lack of strategy or concept that shows decision-makers the way into the monetization of data, especially those who have discovered or are threatened by the digital transformation or Industry 4. Meer

156,99

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Exploring Omnichannel Retailing

gebondenEngels9783319982724 5-1-2019

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. Meer

180,99

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Digital Transformation in Business (theory/practice)

GebondenEngels9783631817186 25-3-2020

Augmented Reality. Mobile Marketing. New Role of HR. Blockchains. Legal Business. Monitoring Corporate Reputation. Controlling. Digital Maturity Models for SMEs. Meer

81,97

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Digital erfolgreich

gebondenDuits9783540435327 23-10-2002

Das Buch diskutiert den Brückenschlag zwischen "alter" und "neuer" Wirtschaftswelt. Das besondere Augenmerk des Buchs sind europäische Fallbeispiele. Meer

76,13

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Web Information Systems and Technologies

paperbackEngels9783540682578 7-7-2008

This book contains the best papers from the International Conference on Web Inf- mation Systems and Technologies (WEBIST 2007), organized by the Institute for Systems and Technologies of Information, Control and Communication (INSTICC), endorsed by IW3C2, and held in Barcelona, Spain. Meer

60,99

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Markteintrittsstrategien für digitale Plattform-Geschäftsmodelle

paperbackDuits9783658416300 14-6-2023

Dieses essential gibt einen Überblick über verschiedene Go-to-Market-Strategien für zweiseitige digitale Plattform-Geschäftsmodelle. Zunächst liegt der Fokus auf den Strategien zur sequenziellen, simultanen und viralen Kundenakquise. Meer

17,81

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Amy Van Looy

Social Media Management

paperbackEngels9783319373058 23-8-2016

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. Meer

69,39

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Peter Gentsch

AI in Marketing, Sales and Service

gebondenEngels9783319899565 7-11-2018

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. Meer

61,99

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Electronic Commerce 2018

gebondenEngels9783319587141 3-11-2017

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. Meer

216,99

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HCI in Business

paperbackEngels9783319208947 13-7-2015

This volume constitutes the refereed proceedings of the Second International Conference on HCI in Business, HCIB 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, which took place in Los Angeles, CA, USA, in August 2015. Meer

60,99

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Oliver Busch

Programmatic Advertising

gebondenEngels9783319250212 21-1-2016

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. Meer

90,99

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Jon Outland

Introduction to Electronic Commerce and Social Commerce

gebondenEngels9783319500904 4-5-2017

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Meer

144,99

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Jon Outland

Introduction to Electronic Commerce and Social Commerce

paperbackEngels9783319843155 18-8-2018

102,99

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Privacy Technologies and Policy

paperbackEngels9783319314556 10-3-2016

This book constitutes the thoroughly refereed post-conference proceedings of the Third Annual Privacy Forum, APF 2015, held in Luxembourg, Luxembourg, in October 2015. Meer

60,99

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Measurement, Modelling and Evaluation of Computing Systems

paperbackEngels9783319749464 25-1-2018

This book constitutes the proceedings of the 19th International GI/ITG Conference on Measurement, Modelling and Evaluation of Computing Systems, MMB 2018, held in Erlangen, Germany, in February 2018. Meer

60,99

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Economics of Grids, Clouds, Systems, and Services

paperbackEngels9783319619194 4-7-2017

This book constitutes the refereed proceedings of the 13th International Conference on Economics of Grids, Clouds, Systems, and Services, GECON 2016, held in Athens. Meer

60,99

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Denis Trček

Trust and Reputation Management Systems

paperbackEngels9783319623733 5-9-2017

This book provides an understanding of the core pillars of trust and reputation systems in electronic business settings. It presents the main existing methods and evaluates them from a managerial point of view. Meer

60,99

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E-Business and Telecommunications

paperbackEngels9783319302218 2-3-2016

This book constitutes the refereed proceedings of the 12th International Joint Conference on E-Business and Telecommunications, ICETE 2015, held in Colmar, France, in July 2015. Meer

60,99

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E-commerce Platform Acceptance

paperbackEngels9783319376776 17-9-2016

This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. Meer

120,99

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HCI in Business, Government and Organizations. Interacting with Information Systems

paperbackEngels9783319584805 13-5-2017

This 2-volume set constitutes the refereed proceedings of the 4th International Conference on HCI in Business, Government and Organizations, HCIBGO 2017, held as part of the 19 International Conference on Human-Computer Interaction , HCII 2017, which took place in Vancouver, Canada, in July 2017. Meer

60,99

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