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Tony (University of Greenwich) Yeshin

Sales Promotion

PaperbackEngels9781844801619 19-4-2006

Sales promotion is an increasingly important tool within the overall armoury of marketing communications. This title provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with wide references to the academic literature. Meer

125,74

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Ray (University of Stirling) Kent

Marketing Research

PaperbackEngels9781844803279 11-12-2006

Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. Meer

149,13

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The SAGE Handbook of Marketing Theory

GebondenEngels9781847875051 4-12-2009

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume. Meer

233,75

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Critical Marketing Studies

paperbackEngels9781847875709 23-4-2009

Provides an in-depth look at how marketing has grown from its initial focus on business and market exchange to its current influence in social, political and economic arenas. Meer

751,82

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Iain Ellwood

The Economist: Marketing for Growth

PaperbackEngels9781846689055 9-1-2014

Focuses on how marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success. Meer

21,79

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The History of Marketing Thought

paperbackEngels9781847870018 12-2-2008

Offers an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought. This work introduces historical figures that have played an important role in developing marketing thought. Meer

751,82

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Marketing Perspectives on Phygitalization

GebondenEngels9781774918463 13-3-2025

Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Meer

226,24

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Kath Pay

Holistic Email Marketing

PaperbackEngels9781781339084 3-3-2025

28,71

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Paul Owen

Secret Skill, Hidden Career

PaperbackEngels9781781332757 8-9-2017

19,01

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Advances in Food and Beverage Labelling

GebondenEngels9781782420859 12-11-2014

Advances in Food and Beverage Labelling reviews recent advances in labelling research and regulation, covering issues such as nutrition and hazard information, traceability, health claims and standardisation, as well as new labelling technologies and consumer issues. Meer

241,-

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Bilgehan Bozkurt

Debates in Marketing Orientation

paperbackEngels9781787698369 14-1-2019

80,68

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Barrie Gunter

Gambling Advertising – Nature, Effects and Regulation

gebondenEngels9781787699243 15-4-2019

127,47

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Sophie Attwood

Beautiful PR

PaperbackEngels9781788604802 7-11-2023

Beautiful PR is unforgettable: it amplifies a brand’s heartbeat and connects with customers’ emotions. Discover a more authentic, meaningful way to tell your brand’s story. Meer

23,16

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Danny Whatmough

PRCA Practice Guides Book Set (2018–2019)

gebondenEngels9781800719712 10-8-2020

132,66

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Anne Gregory

Planning and Managing Public Relations Campaigns – A Strategic Approach

paperbackEngels9781789663204 3-12-2020

65,09

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Anne Gregory

Planning and Managing Public Relations Campaigns – A Strategic Approach

gebondenEngels9781789663235 3-12-2020

221,05

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Damian Ryan

Understanding Digital Marketing – A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

gebondenEngels9781789666038 3-11-2020

143,08

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Managing, Marketing, and Maintaining Maritime and Coastal Tourism

PaperbackEngels9781799815235 30-11-2019

Provides material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. Meer

241,26

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Joseph S. Chen

Advances in Hospitality and Leisure

gebondenEngels9781800712737 26-11-2021

137,86

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Dark Tourism – Theory, Interpretation and Attraction

gebondenEngels9781837973378 30-10-2024

148,28

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