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Pagina 176 van 3.823 resultaten

Place Branding

paperbackEngels9781349311675 23-7-2009

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice. Meer

71,71

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Principles of Marketing OLP with eText, Global Edition

paperbackEngels9781292092607 9-7-2015

64,59

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Marc Oliver Opresnik

MyMarketingLab with Pearson eText - Instant Access - for Marketing: An Introduction, Global Edition

paperbackEngels9781292146607 16-8-2016

63,39

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E-book - Consumer Behavior, Global Edition (e-book)

e-bookEngels9781292269269 9-10-2018

For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. Meer

63,39

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Lloyd C. Harris

E-book - Principles of Marketing (e-book)

e-bookEngels9781292269603 15-11-2019

In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Meer

63,39

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L. Qixun Siebers

Retail Internationalization in China

paperbackEngels9781349332816 19-7-2011

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. Meer

64,64

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Simply Seven

paperbackEngels9781349338948 12-10-2011

Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. Meer

64,64

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Hellmut Schuette

The Global Competitiveness of the Asian Firm

paperbackEngels9781349234257 1-1-1994

Twenty-one authors from a variety of backgrounds analyse the global competitiveness of the Asian firm in different parts of the world and at different phases of their internationalisation process. Meer

184,87

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W. Burgers

Marketing Revealed

paperbackEngels9781349358915 7-12-2007

This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. Meer

64,64

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Contemporary Thoughts on Corporate Branding and Corporate Identity Management

paperbackEngels9781349360628 23-10-2008

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Meer

128,29

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Jed Hallam

The Social Media Manifesto

paperbackEngels9781349444571 1-1-2013

The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Meer

47,66

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Hit Brands

paperbackEngels9781349444595 1-1-2013

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Meer

78,78

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From Chinese Brand Culture to Global Brands

paperbackEngels9781349446636 1-1-2013

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance. Meer

64,64

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. Rajagopal

Managing Social Media and Consumerism

paperbackEngels9781349448401 20-9-2013

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements. Meer

128,29

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Marketing

PaperbackEngels9781350327894 6-3-2025

66,20

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Crawford

Kindly Review: The Secret to Giving and Receiving Feedback to Make Your Ideas Great

gebondenEngels9781394182879 27-6-2023

32,99

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Michael R. Solomon

The New Chameleons – How to Connect with Consumers Who Defy Categorization

paperbackEngels9781398600041 3-2-2021

47,94

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Lydia Michael

Brand Love – Building Strong Consumer–Brand Connections

paperbackEngels9781398611276 3-7-2023

47,94

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Leila Fataar

Culture–Led Brands – Drive Growth, Build Resilience and Cultivate Resonance

paperbackEngels9781398618992 3-3-2025

56,63

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Steven Walden

Customer Experience Management Rebooted

paperbackEngels9781349956722 7-8-2018

Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools. Meer

50,49

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