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Michael F. Roehrig

Foreign Joint Ventures in Contemporary China

gebondenEngels9780312121310 14-10-1994

This book explores how resident foreign businesspersons interact with Chinese colleagues in government and business and how this interaction affects implementation of joint venture laws and policies that have been introduced to regulate joint ventures since 1979. Meer

127,82

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Michael Hopkins

The Planetary Bargain

gebondenEngels9780312218331 11-1-1999

Exploring many of the most pertinent ethical and economic issues of our time, this book offers both new insights and innovative solutions. Including case studies of international companies and analysis of research, Michael Hopkins addresses global commercial and social problems and examines the question of corporate social responsibility. Meer

184,18

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Essentials of Marketing

PaperbackEngels9780273727644 5-10-2012

The eagerly awaited third edition of Brassington and Pettitt’s innovative and creative Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course. Meer

88,54

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E-book - Essentials of Marketing (e-book)

e-bookEngels9780273728139 22-1-2013

Help your students grasp the principles of marketing with this concise text. Essentials of Marketing, 3rd edition, combines theory and practice to equip your students with the information they need to gain a practical understanding of modern marketing. Meer

60,99

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Principles of Direct, Database and Digital Marketing

PaperbackEngels9780273756507 12-12-2013

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? Meer

96,94

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E-book - Principles of Direct, Database and Digital Marketing (e-book)

e-bookEngels9780273756521 14-1-2014

60,99

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Fundamentals of Retailing and Shopper Marketing

PaperbackEngels9780273757399 15-11-2012

‘The main part of intellectual education is not the acquisition of facts but learning how to make facts live.’ Oliver Wendell Holmes Become a specialist in shopper marketing Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. Meer

99,34

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Marketing Across Cultures

PaperbackEngels9780273757733 20-12-2012

Marketing Across Cultures, 6th edition, by Jean-Claude Usunier and Julie Anne Lee In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Meer

99,34

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Ed Shane

Selling Electronic Media

PaperbackEngels9780240803272 17-2-1999

"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. Meer

110,91

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Social Marketing

PaperbackEngels9780273727224 18-12-2012

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i. Meer

107,74

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Consumer Behaviour

PaperbackEngels9780273736950 14-10-2011

Schiffman, Kanuk & Hansen, Consumer Behaviour: A European Outlook 2e The second European edition of Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. Meer

110,14

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Bruce King

E-book - How to Double Your Sales (e-book)

e-bookEngels9780273745075 27-12-2012

‘The most practical and effective advice on how to boost sales quickly that I’ve read in years. Anyone and everyone in sales should own a copy. Meer

17,79

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John Egan

Relationship Marketing

PaperbackEngels9780273737780 31-3-2011

Egan, Relationship Marketing 4e Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Meer

107,74

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Marco Bevolo

The Golden Crossroads

gebondenEngels9780230224186 9-10-2009

This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders. Meer

51,73

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John Desmond

Psychoanalytic Accounts of Consuming Desire

gebondenEngels9780230252196 28-11-2012

Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Meer

64,40

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G. Hopkins

Star-Spangled Soccer

gebondenEngels9780230239739 7-5-2010

Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup. Meer

64,40

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Reverse Psychology Marketing

gebondenEngels9780230507548 22-11-2006

Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. Meer

64,40

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I. Buckingham

Brand Champions

gebondenEngels9780230220324 26-1-2011

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Meer

64,40

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D. Sutton

Globalizing Ideal Beauty

gebondenEngels9780230611740 13-10-2009

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Meer

127,82

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The Ends Game

PaperbackEngels9780262542777 11-1-2022

25,94

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