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Retail Marketing Management

PaperbackEngels9780273758747 16-7-2015

‘Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. Meer

83,74

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Social Marketing

PaperbackEngels9780273727224 18-12-2012

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i. Meer

107,74

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RY Chang

Satisfying Internal Customers First: A Practical G uide to Improving Internal and External Customer S atisfaction (Only Cover is Revised) (Quality Impro

paperbackEngels9780787950828 28-5-1994

This book illustrates the vital link between satisfying external customers and improving processes within the organization to ensure that internal customers are satisfied, too. Meer

27,15

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Chekitan S. Dev

Hospitality Branding

paperbackEngels9780801478192 1-11-2012

21,64

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Research traditions in marketing

gebondenEngels9780792393887 31-1-1994

Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. Meer

276,99

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Zig Ziglar

Selling 101

GebondenEngels9780785264811 6-3-2003

Straight from the heart of America's master motivator, Selling 101describes the basics of how to persuade more people more effectively, more ethically, and more often. Meer

16,13

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DM Stowell

Sales, Marketing and Continous Improvement – Six Best Practices to Achieve Revenue Growth and Increase Customer Loyalty

gebondenEngels9780787908577 5-2-1997

Make the most of sales and marketing Those who have direct responsibility for sales and marketing organizations, as well as those who want more knowledge about the best practices in these critical areas, will gain new and important insights from Dan Stowell′s book. Meer

49,18

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Agricultural Marketing and Consumer Behavior in a Changing World

gebondenEngels9780792398561 28-2-1997

As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. Meer

180,99

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Advanced Media Planning

gebondenEngels9780792382188 31-7-1998

Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Meer

120,99

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Gianluigi Guido

The Salience of Marketing Stimuli

gebondenEngels9780792373247 30-4-2001

In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications. Meer

180,99

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Peter S.H. Leeflang

Building Models for Marketing Decisions

paperbackEngels9780792378136 29-2-2000

This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. Meer

420,99

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Market Response Models

gebondenEngels9780792378266 31-3-2001

From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Meer

336,99

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Arnold Tilden

Rainmakers, Closers, and Other Sales Myths

PaperbackEngels9780761835486 25-12-2006

51,20

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John Philip Jones

The Ultimate Secrets of Advertising

PaperbackEngels9780761922445 5-12-2001

171,04

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Testing 1 – 2 – 3 – Experimental Design with Applications in Marketing and Service Operations

gebondenEngels9780804756129 1-5-2007

104,27

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Neal Middleton

The Business of Re-Roofing

PaperbackEngels9780595433872 16-4-2007

16,78

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Marketing in a Multicultural World

PaperbackEngels9780803953284 20-4-1995

171,04

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Audio Branding – Using Sound to Build Your Brand

paperbackEngels9780749478575 3-3-2017

57,78

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Jonathan Gabay

Brand Psychology – Consumer Perceptions, Corporate Reputations

gebondenEngels9780749479107 3-3-2016

202,37

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Shirra Smilansky

Experiential Marketing – A Practical Guide to Interactive Brand Experiences

paperbackEngels9780749480967 3-12-2017

57,78

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