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Pagina 25 van 3.742 resultaten

Jagdish N. Sheth

Designing Competitive Strategies for Global Marketing

gebondenEngels9780762305506 16-10-1998

149,-

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Advertising and Differentiated Products

gebondenEngels9780762308231 4-10-2001

178,26

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Marketing Communications for Local Nonprofit Organizations

GebondenEngels9780789017024 17-4-2002

Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Meer

137,24

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Marketing Communications for Local Nonprofit Organizations

PaperbackEngels9780789017031 9-4-2002

56,92

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Marketing Planning Guide

PaperbackEngels9780789023384 9-11-2005

THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. Meer

71,26

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Robert Craven

Customer Is King: How to Exceed Their Expectations

PaperbackEngels9780753509685 10-2-2005

Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer - how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you. Meer

23,02

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Jurgen Wolff

Do Something Different

PaperbackEngels9780753509937 5-5-2005

Stand out from the crowd with the book that is packed full of examples of entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising. Meer

23,02

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Sustainable Tourism

PaperbackEngels9780750623858 5-2-1998

Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Meer

61,18

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How to Use Advertising to Build Strong Brands

PaperbackEngels9780761912439 24-8-1999

171,04

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Uncover the Hidden Power of Television Programming

PaperbackEngels9780761915829 30-9-1999

Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme. Meer

126,30

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John Philip Jones

The Ultimate Secrets of Advertising

PaperbackEngels9780761922445 5-12-2001

171,04

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Handbook of Marketing

GebondenEngels9780761956822 16-10-2002

Suitable for advanced undergraduates, graduate students and academics in marketing, this handbook presents a compilation of reviews in the field of marketing management. Meer

232,20

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Statistical Modeling for Management

GebondenEngels9780761970118 12-2-2008

The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Meer

272,47

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T Hopkins

Sales Prospecting For Dummies

paperbackEngels9780764550669 3-4-1998

Prospecting finding and qualifying prospective clients is the first step in the selling proposition. It can also be the most daunting. The first big hurdle is knowing where to look for opportunities and recognizing them when they present themselves. Meer

20,26

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Z Ziglar

Network Marketing For Dummies

paperbackEngels9780764552922 18-12-2000

Network marketing has helped people all over the world achieve financial independence and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially lucrative business. Meer

23,02

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Marketing Plans for Service Businesses

PaperbackEngels9780750667463 13-9-2005

Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. Meer

62,14

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Liverpool Ghost signs

PaperbackEngels9780752465708 1-11-2012

Take a photographic journey into Liverpool’s often overlooked local, craft and advertising history. This intriguing book profiles hand-painted advertising from across the city and investigates the companies that commissioned the signs that now appear faded on the brickwork of buildings. Meer

18,89

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Brands, Consumers, Symbols and Research

PaperbackEngels9780761916970 14-9-1999

Collects in one volume Sidney J. Levy's and his collaborators' essays and studies in the field of marketing. Meer

171,04

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Marketing Due Diligence

PaperbackEngels9780750683425 8-1-2007

The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Meer

48,94

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James T. Ziegenfuss

Customer Friendly

GebondenEngels9780761837527 15-3-2007

118,61

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