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PaperbackEngels9781138032187 4-1-2017
Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers’ needs, the drug will fail to reach its intended market value.  Meer
155,88
Verwachte levertijd ongeveer 11 werkdagen
paperbackEngels9781118921449 10-7-2015
Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic.  Meer
79,87
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137279569 4-9-2014
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.  Meer
43,69
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gebondenEngels9781119100256 6-11-2015
Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population.  Meer
32,84
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32,84
Verwachte levertijd ongeveer 9 werkdagen
43,92
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gebondenEngels9781119278337 24-6-2016
Drive marketing ROI with an investor′s mindset and a proven toolkit Top marketers today don′t shy away from financial accountability. In fact, they actively seek to account for the return on their companies′ investments in marketing because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders.  Meer
35,61
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137358165 2-7-2014
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market.  Meer
47,35
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gebondenEngels9781137368706 24-2-2014
Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles are also a socio-political and cultural phenomena, with intense and accelerating interactions of engineered hype and feverish expectations.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137369000 25-11-2013
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137579805 29-4-2017
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137387240 6-11-2014
Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer preference for habit to identify useful approaches toward solving a number of economic issues, such as gambling and other addictive practices.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137389169 4-7-2014
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781138118836 18-4-2018
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.  Meer
296,74
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781138412224 27-7-2017
Exceptional customer service is crucial to a successful phone-based business. Quality service can secure customer loyalty, while poor service can lose it.  Meer
254,44
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GebondenEngels9781138412378 27-7-2017
It's not just the technology, the people, or the customers. It's all three, and more: call centers are not just places where calls arrive. They are a strategic business asset, the core of your business's customer relationship strategy.  Meer
254,44
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PaperbackEngels9781138255609 11-11-2016
Traditionally, tourism media has referred to the image of destinations constructed through media texts such as brochures and postcards, with increasing attention towards other mediascapes such as films and television.  Meer
71,67
Verwachte levertijd ongeveer 11 werkdagen
paperbackEngels9781118065938 3-2-2012
Tried–and–true information and tips for selling like a pro Are you looking to enter the world of sales, or are you already a salesperson who′s looking for new tips and tactics to expand your business?  Meer
32,84
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781119488958 5-6-2018
Develop and implement an effective content strategy tailored to your business s needs Inbound Content is a step–by–step manual for attracting the right people, turning them into leads, and closing them into customers.  Meer
27,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781118816172 9-5-2014
Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how.  Meer
28,68
Verwachte levertijd ongeveer 9 werkdagen

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