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Pagina 49 van 3.743 resultaten
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paperbackEngels9781441953735 5-11-2010
Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781420256383 19-1-2011
Good communication is essential to the successful organisation-that's why today's top managers demand top performance from their PR team. This book equips the reader with cutting-edge communication strategies to achieve peak PR performance, and fast track their career.  Meer
103,47
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781446252635 8-10-2015
Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.  Meer
307,07
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781446256145 6-3-2023
An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.  Meer
221,55
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9781412913751 13-12-2005
Providing a focus on strategy throughout the text, this book introduces and operationalizes the concept of service leadership. This book provides discussions of methods associated with the identification and tracking of customer needs in a strategic and design process context.  Meer
238,05
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9781405150583 9-2-2007
The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case–histories and lessons from companies that have been successful in these areas, including Green & Black′s, Yeo Valley and Duchy Originals.  Meer
262,68
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781412930871 23-10-2006
Packed full of lively debate and funny anecdotes, covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not, this book looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.  Meer
88,02
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412930888 18-10-2006
Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.  Meer
27,99
Verwachte levertijd ongeveer 8 werkdagen
GebondenEngels9781412931212 20-4-2010
Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.  Meer
226,05
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412910347 10-3-2006
Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements.  Meer
52,-
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412911498 19-3-2009
An unrivalled and entertaining introduction to the essentials of critical theory in marketing  Meer
73,-
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9781441971579 6-12-2010
This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; enumeration and scoring.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781492526261 12-9-2018
61,59
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781473919518 31-8-2016
A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.  Meer
167,54
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781439881910 2-5-2012
In today’s wireless environment, marketing is more frequently occurring at the server-to-device level—with that device being anything from a laptop or phone to a TV or car.  Meer
92,51
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9781412905718 8-2-2005
Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement, regression analysis, qualitative sales forecasting, and forecasting systems.  Meer
208,22
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781412910330 10-3-2006
Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements.  Meer
160,04
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781412911481 19-3-2009
An unrivalled and entertaining introduction to the essentials of critical theory in marketing  Meer
215,55
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781440511844 18-5-2011
As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever.  Meer
21,76
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9781446274910 10-12-2013
This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge.  Meer
1.283,78
Verwachte levertijd ongeveer 16 werkdagen

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