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Pagina 52 van 3.740 resultaten
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gebondenEngels9781349949045 10-3-2017
Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools.  Meer
49,79
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349305377 30-7-2009
A close look at the ethical and social responsibilities of the alcohol industry in the 21st Century. It begins with a whistle stop tour of the historical developments of alcohol.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349305919 26-1-2011
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349310661 16-7-2009
As technology changes, so too have its applications and our uses and experiences with them have changed as well. The emergence of new technologies offer opportunities for new ways of interacting, playing, working and learning.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349311675 23-7-2009
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.  Meer
68,09
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403918253 10-10-2003
The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349324569 3-6-2010
Summarizing the three main reasons why customized programs are commissioned, this book explains and explores the key aspects of successful development programs, with views from corporate sponsors, participants, faculty contributors and case studies of customised programs commissioned by 6 organizations.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
95,16
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9781349350216 16-11-2012
Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
31,45
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349316243 7-5-2010
Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349316281 18-11-2009
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349471027 24-1-2016
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market.  Meer
47,35
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349471034 1-1-2014
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market.  Meer
33,93
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349487868 30-10-2014
Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349547098 1-1-2008
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349299997 27-2-2009
Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies.  Meer
49,79
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349936243 21-4-2021
This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories.  Meer
74,19
Verwachte levertijd ongeveer 9 werkdagen
47,72
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349306367 15-12-2008
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand.  Meer
68,09
Verwachte levertijd ongeveer 9 werkdagen

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