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PaperbackEngels9780273736950 14-10-2011
Schiffman, Kanuk & Hansen, Consumer Behaviour: A European Outlook 2e The second European edition of Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it.  Meer
110,14
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780312228415 13-4-2000
This book encompasses the latest thinking on management and organisations in China's transitional economy. It examines key topics in areas including the reform of state enterprises, management of international joint ventures, business networks and guanxi, and Chinese organizational behaviour.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780312218331 11-1-1999
Exploring many of the most pertinent ethical and economic issues of our time, this book offers both new insights and innovative solutions. Including case studies of international companies and analysis of research, Michael Hopkins addresses global commercial and social problems and examines the question of corporate social responsibility.  Meer
183,90
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333687505 27-4-1998
This innovative new text brings together the disciplines of economics and social anthropology to provide a refreshing and unique perspective on international business.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780333659090 14-11-1997
Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333664193 10-11-1996
The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend?  Meer
102,31
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780312294052 19-5-2003
This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?  Meer
155,76
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333598900 21-6-1994
Twenty-one authors from a variety of backgrounds analyse the global competitiveness of the Asian firm in different parts of the world and at different phases of their internationalisation process.  Meer
183,90
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333760147 16-10-2001
Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguistic things and events. As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings.  Meer
183,90
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780333660638 5-3-1997
Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour.  Meer
69,93
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333662649 2-7-1996
This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded.  Meer
183,90
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333662779 15-9-1997
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333560761 18-11-1991
Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively.  Meer
183,90
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780312121310 14-10-1994
This book explores how resident foreign businesspersons interact with Chinese colleagues in government and business and how this interaction affects implementation of joint venture laws and policies that have been introduced to regulate joint ventures since 1979.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333716298 24-11-1999
Chinese business firms and their networks of personal and business relationships, are becoming increasingly important players in the global economy. This book examines the global and regional operations of Chinese business firms and considers their implications for the management and organisation of these firms, aided by specific case studies.  Meer
183,90
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333725887 19-2-1998
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333674796 8-6-2000
Researchers in a number of disciplines have recognised the critical importance of an inter-disciplinary approach to environmental research and management.  Meer
141,69
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780333192375 1-5-1976
29,13
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333570135 28-7-1994
An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333598924 20-6-1995
Appreciating and satisfying the emotional heads of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen

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