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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9783030393816 21-5-2021
This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030669157 25-8-2021
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and.  Meer
156,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031098604 28-9-2022
This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME.  Meer
127,62
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gebondenEngels9783030542047 13-11-2020
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.  Meer
156,99
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gebondenEngels9783030703233 18-7-2021
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.  Meer
197,97
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030955809 25-5-2022
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage.  Meer
197,97
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030539825 2-9-2020
This book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets.  Meer
78,37
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gebondenEngels9783030339258 3-12-2019
This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by driving tactical moves, inculcating small cost-effective changes in marketing approaches.  Meer
183,90
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030762544 5-10-2021
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context.  Meer
197,97
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030762667 12-9-2022
This book develops survey data analysis tools in Python, to create and analyze cross-tab tables and data visuals, weight data, perform hypothesis tests, and handle special survey questions such as Check-all-that-Apply.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030839086 8-2-2022
The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage.  Meer
183,90
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gebondenEngels9783030425449 18-9-2020
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests.  Meer
180,99
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gebondenEngels9783030857684 3-12-2021
Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers.  Meer
57,27
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gebondenEngels9783030438753 29-5-2020
This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency.  Meer
64,30
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paperbackEngels9783030459628 27-6-2021
This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions.  Meer
183,90
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PaperbackEngels9781912555802 11-3-2021
Establishing new dynamics through a shared consesus of values for better customer, business and client relations.  Meer
21,75
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9783030180539 20-9-2019
This book focuses on recent developments in consumer law, specifically addressing mandatory disclosures and the topical problem of information overload.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030233426 13-9-2019
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM).  Meer
78,99
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gebondenEngels9783030124526 4-7-2019
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era.  Meer
240,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030124557 14-8-2020
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era.  Meer
240,99
Verwachte levertijd ongeveer 9 werkdagen

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