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Jenna Kutcher

How Are You, Really?

GebondenEngels9780063221949 4-8-2022

39,96

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Agricultural Marketing and Consumer Behavior in a Changing World

gebondenEngels9780792398561 28-2-1997

As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. Meer

180,99

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Michel Kostecki

The Durable Use of Consumer Products

gebondenEngels9780792381457 30-6-1998

Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera tion? Meer

120,99

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Advanced Media Planning

gebondenEngels9780792382188 31-7-1998

Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Meer

120,99

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Rajeev Batra

Marketing Issues in Transitional Economies

gebondenEngels9780792384984 31-8-1999

As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Meer

120,99

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Marketing Management Support Systems

gebondenEngels9780792386155 30-4-2000

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Meer

120,99

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Research traditions in marketing

gebondenEngels9780792393887 31-1-1994

Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. Meer

276,99

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Business Marketing: An Interaction and Network Perspective

gebondenEngels9780792395041 30-11-1995

Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably. Meer

336,99

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Zig Ziglar

Selling 101

GebondenEngels9780785264811 6-3-2003

Straight from the heart of America's master motivator, Selling 101describes the basics of how to persuade more people more effectively, more ethically, and more often. Meer

16,30

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Pharmaceutical Marketing

GebondenEngels9780789015822 12-3-2002

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Meer

142,48

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Pharmaceutical Marketing

PaperbackEngels9780789015839 1-3-2002

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Meer

53,34

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Marketing Communications for Local Nonprofit Organizations

GebondenEngels9780789017024 17-4-2002

Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Meer

138,71

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Marketing Communications for Local Nonprofit Organizations

PaperbackEngels9780789017031 9-4-2002

57,53

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Marketing Planning Guide

GebondenEngels9780789023377 23-11-2005

THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. Meer

184,94

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Marketing Planning Guide

PaperbackEngels9780789023384 9-11-2005

72,02

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Chekitan S. Dev

Hospitality Branding

gebondenEngels9780801452031 1-11-2012

181,93

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Chekitan S. Dev

Hospitality Branding

paperbackEngels9780801478192 1-11-2012

21,86

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B Sanders

Fabled Service – Ordinary Acts, Extraordinary Outcomes

paperbackEngels9780787909383 3-7-1997

Develop standard–setting customer service! Based on the best–selling book Fabled Service by Betsy Sanders! This program will help you develop exceptional customer service that puts your organization above your competition. Meer

31,60

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RY Chang

Satisfying Internal Customers First: A Practical G uide to Improving Internal and External Customer S atisfaction (Only Cover is Revised) (Quality Impro

paperbackEngels9780787950828 28-5-1994

This book illustrates the vital link between satisfying external customers and improving processes within the organization to ensure that internal customers are satisfied, too. Meer

27,43

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GS Goodman

Monitoring, Measuring & Managing Customer Service

gebondenEngels9780787951399 15-5-2000

Excellent customer service does not come about by accident. It is a learnable set of behaviors that can be monitored, measured, and managed. Drawing from his highly successful seminars and training programs, Gary S. Meer

53,87

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