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Racheal Louis Vincent

Marketing Case Studies in Emerging Markets

gebondenEngels9783031516887 2-4-2024

There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. Meer

72,99

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Theo Lieven

Brand Gender

gebondenEngels9783319602189 19-10-2017

This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Meer

159,59

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Enlightened Marketing in Challenging Times

paperbackEngels9783030425470 18-9-2021

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Meer

180,99

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Digital Marketing Strategies for Value Co-creation

gebondenEngels9783030944438 22-3-2022

Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. Meer

135,19

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Digital Marketing Strategies for Value Co-creation

paperbackEngels9783030944469 23-3-2023

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Carlo Mari

A Business History of the Bicycle Industry

gebondenEngels9783030505622 4-11-2020

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. Meer

80,29

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Marc-Oliver Jauch

Uniform Across-the-Board Promotions

gebondenEngels9783319071145 16-6-2014

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. Meer

60,99

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Instructor's Manual for Strategic Marketing Cases in Emerging Markets

paperbackEngels9783319526966 8-6-2017

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. Meer

36,99

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Tymoteusz Doligalski

Internet-Based Customer Value Management

gebondenEngels9783319098548 31-10-2014

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. Meer

60,99

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Best Practices in Hospitality and Tourism Marketing and Management

gebondenEngels9783319916910 9-8-2018

This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. Meer

156,99

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Livio Moretti

Distribution Strategy

gebondenEngels9783319919584 13-11-2018

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. Meer

96,99

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Claudio A. Saavedra

The Marketing Challenge for Industrial Companies

paperbackEngels9783319808499 27-5-2018

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. Meer

156,99

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Business-to-Business Marketing Communications

paperbackEngels9783319864747 12-5-2018

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Meer

68,09

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Čedomir Nestorović

Islamic Marketing

paperbackEngels9783319813615 30-5-2018

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. Meer

72,99

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Services Marketing Cases in Emerging Markets

paperbackEngels9783319814124 22-4-2018

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. Meer

84,99

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Sam Fullerton

Sports Marketing

PaperbackEngels9781948426435 5-7-2023

201,53

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Professional Selling

PaperbackEngels9781948426541 4-7-2023

172,88

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Marc Helmold

Total Revenue Management (TRM)

gebondenEngels9783030469849 4-6-2020

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. Meer

96,99

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Gert Straetmans

Information Obligations and Disinformation of Consumers

gebondenEngels9783030180539 20-9-2019

This book focuses on recent developments in consumer law, specifically addressing mandatory disclosures and the topical problem of information overload. Meer

180,99

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Gert Straetmans

Information Obligations and Disinformation of Consumers

paperbackEngels9783030180560 20-9-2020

This book focuses on recent developments in consumer law, specifically addressing mandatory disclosures and the topical problem of information overload. Meer

180,99

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