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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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gebondenEngels9783319244792 4-12-2015
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine.  Meer
96,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319369570 23-8-2016
This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319511269 28-9-2017
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.  Meer
227,38
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paperbackEngels9783319385778 24-9-2016
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.  Meer
180,99
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paperbackEngels9783319344874 23-8-2016
This book presents latest research on the evolution of consumer services, as these services continue to become a larger part of the economy in the world.  Meer
120,99
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gebondenEngels9783319919584 13-11-2018
This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies.  Meer
96,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319057347 16-9-2014
This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural foundations of tourism development in the continent.  Meer
120,99
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paperbackEngels9783319799216 24-4-2018
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix.  Meer
60,99
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paperbackEngels9783319385563 24-9-2016
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319422459 16-12-2016
This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union.  Meer
170,78
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paperbackEngels9783319864747 12-5-2018
This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results.  Meer
71,73
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paperbackEngels9783319385747 24-9-2016
​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.  Meer
180,99
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paperbackEngels9783319385754 24-9-2016
​​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.  Meer
120,99
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paperbackEngels9783319373621 23-8-2016
​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing.  Meer
240,99
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paperbackDuits9783527722617 16-4-2025
32,31
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paperbackEngels9783319343532 10-9-2016
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future.  Meer
180,99
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gebondenEngels9783319991801 28-11-2018
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.  Meer
360,99
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gebondenEngels9783031365881 23-8-2023
This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.  Meer
170,78
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paperbackDuits9783031297724 3-6-2023
Dieses Buch befasst sich mit dem Total Revenue Management (TRM), einem aufkommenden Konzept im Revenue Management, das die bestehenden Prinzipien und Instrumente des Revenue Managements in alle Gewinnbereiche einbezieht.  Meer
62,67
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gebondenEngels9783319515434 10-5-2017
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors.  Meer
66,99
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