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Best Practices in Hospitality and Tourism Marketing and Management

paperbackEngels9783030062804 2-2-2019

This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. Meer

156,99

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Social Customer Relationship Management

gebondenEngels9783030233426 13-9-2019

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). Meer

78,99

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Bartosz Deszczyński

Firm Competitive Advantage Through Relationship Management

gebondenEngels9783030673376 26-3-2021

Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. Meer

37,59

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Tom Reichert

The Erotic History of Advertising

PaperbackEngels9781591020851 1-5-2003

With illustrations showing many erotic ads that push the boundaries of sexuality and taste of product marketing, this title tracks the history of sex in advertising. Meer

27,43

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Ph.D. Rajagopal

Marketing Research

GebondenEngels9781536130294 1-1-2018

289,64

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John Egan

Marketing Communications

PaperbackEngels9781529781212 23-12-2022

An introduction to the marketing communications tools, theories and strategies in an easy-to-read way. Meer

85,43

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John A. Howard

Marketing Management: Analysis and Planning (Classic Reprint)

PaperbackEngels9781527910591 2-8-2018

31,52

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Anthony Rhine

Marketing the Arts

GebondenEngels9781538128947 21-5-2020

Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. Meer

105,38

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Marketing Management

GebondenEngels9781529624250 3-12-2024

This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today. Meer

201,53

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Business-to-Business Marketing

GebondenEngels9781529791518 27-2-2024

The leading, authoritative, comprehensive and only updated textbook for teaching and learning B2B Marketing! Meer

210,58

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SilverComm

PaperbackEngels9781538175149 10-2-2023

37,24

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Vignessh B

Cryptocurrency for Beginners with Special Focus on Indian Market

PaperbackEngels9781639204304 20-6-2022

14,03

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Guerrilla Publicity

PaperbackEngels9781642799293 12-11-2020

Guerrilla Publicity - a well-known child of the Guerrilla Marketing Series—is an easy to use book that is perfect for every level of knowledge. Meer

21,86

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Anthony Ekanem

Cost Per Action Cash

PaperbackEngels9781639974337 12-7-2021

11,13

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David Allan

This Note`s for You – Popular Music + Advertising = Marketing Excellence

paperbackEngels9781631570018 30-1-2015

26,46

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Jason Hennessey

Honest Seo

GebondenEngels9781639090167 8-8-2023

SEO is confusing—but it doesn’t have to be. With SEO, there’s so much misinformation out there. There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice. Meer

32,66

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Chris J Reed

Personal Branding Mastery for Entrepreneurs

PaperbackEngels9781640082175 28-8-2017

35,72

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Analytical Marketing

GebondenEngels9781636512402 16-9-2024

119,88

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Research Methods

GebondenEngels9781636512723 23-10-2024

129,39

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Terri Levine

The Conversion Equation

PaperbackEngels9781631953750 16-9-2021

The Conversion Equation is the proven marketing system to turn a business into a hyper-profitable cash machine. Meer

20,42

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