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Telling is not selling

Frank van Leer

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Karakters in Retail

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Marketing Sucks and Sales Too!

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Sales vanuit je Hart

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The Challenger Sale

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Full System Marketing - Hoe je voorloper wordt in B2B marketing en sales

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Consumer-Driven Innovation in Food and Personal Care Products

PaperbackEngels9780081014868 19-8-2016

Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. Meer

295,-

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Destination Brands

PaperbackEngels9780080969305 9-3-2011

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. Meer

69,98

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Case Studies in Food Retailing and Distribution

PaperbackEngels9780081020371 9-11-2018

Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. Meer

131,80

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Herb Sorensen

Inside the Mind of the Shopper

PaperbackEngels9780134308920 3-11-2016

What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper, world-renowned retail consultant Dr. Meer

44,14

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Connor Joyce

Bridging Intention to Impact

PaperbackEngels9780138360467 4-9-2024

In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making, Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful. Meer

59,74

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Advertising

GebondenEngels9780190625887 28-9-2017

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. Meer

68,57

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Ram Charan

What the Customer Wants You to Know

PaperbackEngels9780141036878 3-9-2009

Presents the concept of Value Creation Selling that can help produce strong customer relationships and long term rewards. This book enables you to: gain knowledge of your customer's business; use this knowledge to improve your customer's margins; and, show how your product and expertise is a winning combination. Meer

18,99

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Go-Givers Sell More

PaperbackEngels9780141049588 25-2-2010

Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be. Meer

16,22

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Katherine Kawamoto Mark David Tim Cummins

E-book - epubContract and Commercial Management (e-book)

e-bookEngels9789087539726 29-11-2011

Almost 80% of CEOs say that their organization must get better at managing external relationships. According to The Economist, one of the major reasons why so many relationships end in disappointment is that most organizations 'are not very good at contracting'. Meer

68,13

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Mogens Holten Larsen

The Expressive Organization

GebondenEngels9780198297789 17-8-2000

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. Meer

82,66

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Business Performance in the Retail Sector

GebondenEngels9780198256946 13-2-1992

This book investigates how John Lewis's unique ownership and organizational arrangements have enabled it to become one of the largest and longest-surviving employee-owned firms in the Western world. Meer

71,40

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Response

GebondenEngels9780195158694 17-10-2002

Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Meer

34,07

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Viral Marketing

PaperbackEngels9780195527988 3-10-2013

It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. Meer

27,74

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Mark Davies

Understanding Marketing

PaperbackEngels9780134904672 26-9-1997

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products. Meer

54,32

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Sandra Moriarty

Advertising & IMC

GebondenEngels9780134480435 25-4-2018

For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Meer

366,94

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Ahava Leibtag

The Digital Crown

PaperbackEngels9780124076747 6-11-2013

In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation. Meer

32,14

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Coffee Consumption and Industry Strategies in Brazil

PaperbackEngels9780128147214 12-9-2019

Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. Meer

241,-

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Lior Arussy

Experience

PaperbackEngels9780123954930 10-1-2002

40,41

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Statistical Methods in Food and Consumer Research

GebondenEngels9780123737168 1-12-2008

Statistical Methods in Food and Consumer Research, Second Edition, continues to be the only book to focus solely on the statistical techniques used in sensory testing of foods, pharmaceuticals, cosmetics, and other consumer products. Meer

125,80

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Judy F. Graham

Critical Thinking in Consumer Behavior

PaperbackEngels9780136027164 25-8-2009

Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities. Meer

114,94

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AI-selling - AI in het verkoopteam

Full System Marketing - ‘Waardevol boek voor B2B-marketeers’

Karakters in retail - De beste verhalen uit de Nederlandse mode en lifestyle retail

Telling is not selling - De kunst van een deal sluiten

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