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142,86
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349592913 11-2-2020
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
47,69
Verwachte levertijd ongeveer 9 werkdagen
142,86
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781399801379 24-3-2022
A ground-breaking sales system scientifically proven to increase your performance.  Meer
24,51
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9781403996633 14-5-2009
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.  Meer
78,37
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781402075964 31-12-2003
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research.  Meer
276,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403917256 30-11-2004
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349499878 13-4-2016
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.  Meer
43,20
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349499885 18-8-2016
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.  Meer
31,94
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349302604 3-11-2008
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349309146 9-10-2009
This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders.  Meer
48,84
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781400223954 18-3-2021
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.  Meer
28,68
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9781349312856 29-4-2010
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349437313 9-11-2012
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349547098 1-1-2008
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen

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