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paperbackEngels9781349054770 1-1-1981
183,90
Verwachte levertijd ongeveer 9 werkdagen
onbekendEngels9781292433196 19-1-2023
For principles of marketing courses. An engaging and practical introduction to marketing Marketing: An Introduction illustrates how creating and capturing customer value drives effective marketing strategies.  Meer
66,94
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781292433219 7-2-2023
For principles of marketing courses. An engaging and practical introduction to marketing Marketing: An Introduction illustrates how creating and capturing customer value drives effective marketing strategies.  Meer
110,14
Verwachte levertijd ongeveer 9 werkdagen
onbekendEngels9781292434391 29-8-2022
For undergraduate principles of marketing courses. Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day.  Meer
68,14
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781292434544 15-11-2022
For undergraduate principles of marketing courses. Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day.  Meer
112,54
Verwachte levertijd ongeveer 9 werkdagen
onbekendEngels9781292720647 22-7-2024
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences.  Meer
70,54
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349324569 3-6-2010
Summarizing the three main reasons why customized programs are commissioned, this book explains and explores the key aspects of successful development programs, with views from corporate sponsors, participants, faculty contributors and case studies of customised programs commissioned by 6 organizations.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781292064871 5-3-2014
Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day.  Meer
86,14
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349140916 3-7-1996
This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded.  Meer
183,90
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349367559 16-9-2009
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349487868 30-10-2014
Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349488957 27-1-2015
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion.  Meer
29,13
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781292429533 3-3-2023
A thorough insight into the core marketing concepts using real-life examples.    Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.  Meer
74,14
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349346530 2-12-2011
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349481569 23-10-2014
It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges.  Meer
47,42
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349481835 6-11-2014
Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer preference for habit to identify useful approaches toward solving a number of economic issues, such as gambling and other addictive practices.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349234257 1-1-1994
Twenty-one authors from a variety of backgrounds analyse the global competitiveness of the Asian firm in different parts of the world and at different phases of their internationalisation process.  Meer
183,90
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349398140 15-9-1997
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349521081 10-11-2005
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781402077531 31-12-2003
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen

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