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Principles of Marketing

PaperbackEngels9781292354996 23-7-2020

Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Meer

90,94

Verwachte levertijd ongeveer 9 werkdagen

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Karen Mangia

Listen Up!

gebondenEngels9781119723851 26-11-2020

27,28

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T Eiler

Aligned to Achieve – How to Unite Your Sales and Marketing Teams into a Single Force for Growth

gebondenEngels9781119291756 11-11-2016

A smart, practical guide to rocket–powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue ′dream team′ that will drive your organization to new heights. Meer

27,28

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Hashem Aghazadeh

Principles of Marketology, Volume 2

gebondenEngels9781137579805 29-4-2017

Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Meer

64,30

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Lisa Nirell

The Mindful Marketer

gebondenEngels9781137386298 23-10-2014

It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges. Meer

43,20

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Michael R. Solomon

Consumer Behavior: Buying, Having, and Being, Global Edition + MyLab Marketing with Pearson eText (Package)

paperbackEngels9781292318219 6-11-2019

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. Meer

117,34

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Amos Schwartzfarb

Sell More Faster

gebondenEngels9781119597803 8-10-2019

30,06

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B Bellah

Sales Management For Dummies

paperbackEngels9781119094227 23-10-2015

Guide your sales force to its fullest potential With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Meer

31,43

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Jeb Blount

Virtual Selling

gebondenEngels9781119742715 7-9-2020

31,45

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N Laidler–Kylande

The Brand IDEA: Managing Nonprofit Brands with Int egrity, Democracy, and Affinity

gebondenEngels9781118555835 21-1-2014

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. Meer

52,19

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Aaker

Strategic Market Management, 12th Edition

paperbackEngels9781119802860 25-9-2023

117,71

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Strategic Customer Management

GebondenEngels9781107014961 28-3-2013

Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Meer

130,73

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Szczepan (Jagiellonian University, Poland) Kosciolek

Equity Crowdfunding in Sports Clubs

PaperbackEngels9781032341170 30-1-2025

This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented. Meer

60,96

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. MGR

92 Strategies for Marketing Planned Gifts

paperbackEngels9781118690451 9-7-2013

Originally published by Stevenson, Inc., this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. Meer

77,12

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M Britton

YouthNation – Building Remarkable Brands in a Youth–Driven Culture

gebondenEngels9781118981146 22-5-2015

Youth is no longer an age it′s a commodity YouthNation is an indispensable brand roadmap to the youth–driven economy. Exploring the idea that youth is no longer an age it′s a commodity that′s available to everyone this book shows what it takes to stay connected, agile, authentic, and relevant in today′s marketplace. Meer

27,28

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WL Winston

Marketing Analytics – Data–Driven Techniques with Microsoft Excel

paperbackEngels9781118373439 31-1-2014

Helping tech–savvy marketers and data analysts solve real–world business problems with Excel Using data–driven business analytics to understand customers and improve results is a great idea in theory, but in today′s busy offices, marketers and analysts need simple, low–cost ways to process and make the most of all that data. Meer

59,11

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A Will

Launching & Building a Brand For Dummies

paperbackEngels9781119748038 7-3-2022

28,67

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Robert Solomon

The Art of Client Service

gebondenEngels9781119227823 22-4-2016

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Meer

36,98

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Dummies

Small Business Marketing Strategies All–in–One For Dummies

paperbackEngels9781119236917 10-6-2016

32,82

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Role of Service in the Tourism & Hospitality Industry

GebondenEngels9781138027367 9-4-2015

This proceedings volume contains papers presented at the 2014 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2014), covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality. Meer

289,44

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AI-selling - AI in het verkoopteam

Full System Marketing - ‘Waardevol boek voor B2B-marketeers’

Karakters in retail - De beste verhalen uit de Nederlandse mode en lifestyle retail

Telling is not selling - De kunst van een deal sluiten

De kunst van high end sales