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Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Meer
This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Meer
Helping tech–savvy marketers and data analysts solve real–world business problems with Excel
Using data–driven business analytics to understand customers and improve results is a great idea in theory, but in today′s busy offices, marketers and analysts need simple, low–cost ways to process and make the most of all that data. Meer
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Meer
Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase. Meer
Traditionally, tourism media has referred to the image of destinations constructed through media texts such as brochures and postcards, with increasing attention towards other mediascapes such as films and television. Meer
This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. Meer
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Meer
Develop standard–setting customer service!
Based on the best–selling book Fabled Service by Betsy Sanders!
This program will help you develop exceptional customer service that puts your organization above your competition. Meer
THE CLASSIC guide to develop a marketing plancompletely updated!
The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. Meer
31 Days to Millionaire Marketing Miracles is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more sales. Meer
Originally published by Stevenson, Inc., this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. Meer
Sales coaching tools and strategies to help you sell more
Sales executives and business leaders are looking for ways to increase their revenues without major changes to their technology, processes or workforce management. Meer
What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place?
Mike Schultz and John Doerr, bestselling authors and world–renowned sales experts, set out to find the answer. Meer
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Meer
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