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P Kotler

Lateral Marketing – New Techniques for Finding Breakthrough Ideas

gebondenEngels9780471455165 19-9-2003

A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and ′70s have worked too well. Meer

46,75

Verwachte levertijd ongeveer 9 werkdagen

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RD Blackwell

Brands That Rock – What Business Leaders Can Learn from the World of Rock and Roll

gebondenEngels9780471455172 29-9-2003

The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. Meer

30,11

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Trademarks, Brands, and Competitiveness

GebondenEngels9780415776936 5-3-2010

This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Meer

246,59

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101 Things I Learned in Advertising School

GebondenEngels9780451496713 3-4-2018

23,18

Verwachte levertijd ongeveer 8 werkdagen

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John J. Murphy

Converting Customer Value

gebondenEngels9780470016343 7-10-2005

A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Meer

57,85

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Mobile Media and Applications, From Concept to Cash

gebondenEngels9780470017470 18-11-2005

Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real–life cases from this converging market! Mobile Media and Applications – From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic how they did it approach. Meer

84,14

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Rethinking Marketing

gebondenEngels9780470021477 16-7-2004

This book is the result of a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. The seminar is part of project funded for 4 – 5 years to discuss the future of marketing. Meer

79,98

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Marketing Your Retail Store in the Internet Age

gebondenEngels9780470043936 5-1-2007

If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big–box stores alike. Meer

38,43

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N Vonk

Pick Me – Breaking into Advertising and Staying There

paperbackEngels9780471715573 13-9-2005

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you′re a student or a young professional loaded with questions, this one–of–a–kind guide shows you how to land a job and how to thrive once you′re in and the pressure is on. Meer

24,56

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A Seaberg

Menu Design: Merchandising and Marketing, 4th Edit

gebondenEngels9780471289838 1-12-1990

Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant′s image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design. Meer

174,29

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T Ellery

Pharmaceutical Lifecycle Management – Making the Most of Each and Every Brand

gebondenEngels9780470487532 15-6-2012

This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management. Meer

116,04

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Claude Hopkins

Scientific Advertising

PaperbackEngels9780486836058 31-10-2019

12,77

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M Tadajewski

Critical Marketing – Issues in Contemporary Marketing

paperbackEngels9780470511985 20-3-2008

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. Meer

75,82

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Gerald Michaluk

The Marketing Director′s Role in Business Planning and Corporate Governance

gebondenEngels9780470515808 30-11-2007

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no–one has yet brought the two issues together. This book changes that. Meer

45,37

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BJ McLeish

Successful Marketing Strategies for Nonprofit Organizations – Winning in the Age of the Elusive Donor 2e

gebondenEngels9780470529812 17-12-2010

From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need–now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. Meer

53,69

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David P. Diana

Marketing for the Mental Health Professional

paperbackEngels9780470560914 28-4-2010

There are a few available training programs on the practical aspects of succeeding in the mental health profession for mental health professionals. Marketing for the Mental Health Professional provides powerful, proven sales and marketing techniques as well as strategies to achieve high quality, value–based services in the mental health practice. Meer

41,15

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P Dunay

Facebook Advertising For Dummies

paperbackEngels9780470637623 12-11-2010

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. Meer

31,50

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TH Nilson

Customize the Brand – Make it More Desirable & Profitable

gebondenEngels9780470848227 8-10-2002

This book explores the increasingly important topic of brand building within the one–to–one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. Meer

56,46

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P Massam

Managing Service Level Quality Across Wireless & Fixed Networks

gebondenEngels9780470848487 27-9-2002

QoS (Quality of Service) and Network Management are old topics. However, the fusion of IP style multimedia and wireless networks (3G) means that network managers who might previously have dealt with one or the other, must now manage and provide service guarantees for the both. Meer

152,10

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R Langmaid

Breakthrough Zone – Harnessing Consumer Creativity for Business Innovation

gebondenEngels9780470855393 30-10-2003

A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Meer

60,62

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Full System Marketing - ‘Waardevol boek voor B2B-marketeers’

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Telling is not selling - De kunst van een deal sluiten

De kunst van high end sales