In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. Meer
Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Meer
Reorient your selling approach
Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about taking, nor is it about persuading. Meer
Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign
In today′s highly competitive, global marketplace, businesses have to do more than just advertise their products. Meer
The
Ultimate Sales Training book enables sales managers, sales trainers, sales coaches, and sales consultants to understand the convergence of selling and learning in the current and future business workplace. Meer
Distinguish yourself as a "Sales Master" and win big in business today!
Your personal and professional distinctions are THE precursor to closing the deal. Meer
Recommender systems use information filtering to predict user preferences. They are becoming a vital part of e-business and are used in a wide variety of industries, ranging from entertainment and social networking to information technology, tourism, education, agriculture, healthcare, manufacturing, and retail. Meer
Recommender systems use information filtering to predict user preferences. They are becoming a vital part of e-business. Recommender Systems: Algorithms and Applications dives into the theoretical underpinnings of these systems and looks at how theory is applied and implemented in actual systems. Meer
Natural disasters, wars and conflicts, epidemics, and other major crises can devastate a tourism service or destination. Though there is extensive literature and research on preparation and coping with tourism crises, there is a gap in information on how to best market and recover from the destruction of caused to tourism businesses and destinations. Meer
This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Meer
Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. Meer
An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself. Meer
The book develops the idea that a shift in the techno-economic paradigm creates opportunities for the rise of new firms, industries and countries to technological leadership, making the adoption of an adequate national system of innovation fundamental to success in such changes. Meer
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. Meer
This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. Meer
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Meer
The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. Meer
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