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Marketing Essentials

PaperbackEngels9781408073681 19-2-2013

Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses. Meer

99,28

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Margaret A. Morrison

Using Qualitative Research in Advertising

PaperbackEngels9781412987240 13-12-2011

The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Meer

172,27

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Philosophy of Marketing

paperbackEngels9781446274910 10-12-2013

This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge. Meer

1.285,56

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Robert East

The Effect of Advertising and Display

paperbackEngels9781441953735 5-11-2010

Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. Meer

120,99

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Countering Brandjacking in the Digital Age

paperbackEngels9781447155799 9-12-2013

The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attractive for exploitation or attack by others. Meer

60,99

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John R. Rossiter

Measurement for the Social Sciences

gebondenEngels9781441971579 6-12-2010

This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; enumeration and scoring. Meer

122,99

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G. Smith

Children’s Food

paperbackEngels9781461284246 28-9-2011

The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society. Meer

180,99

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Advanced Media Planning

paperbackEngels9781461346777 5-9-2012

Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Meer

120,99

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Differential Games in Marketing

paperbackEngels9781461347248 3-10-2012

Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Meer

180,99

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Frank William. Jefkins

International Dictionary of Marketing and Communication

paperbackEngels9781468415254 29-3-2012

This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Meer

60,99

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Richard B. How

Marketing Fresh Fruits and Vegetables

paperbackEngels9781461358411 20-10-2012

This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad uates. Meer

60,99

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Jay Kandampully

Service Management

gebondenEngels9781461415534 9-12-2011

“Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service.” ---Leonard L. Meer

120,99

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Thomas Pfeffer

Virtualization of Universities

gebondenEngels9781461420644 8-12-2011

The purpose of this volume is to shape conceptual tools to understand the impact of new information and communication technologies (ICTs) on the organization of universities. Meer

122,99

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Paolo Sigismondi

The Digital Glocalization of Entertainment

gebondenEngels9781461409076 31-8-2011

In this volume, Paolo Sigismondi explores the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and Communication Technology (ICT) revolution on the content, delivery platforms, and overall business models of the media and entertainment landscape. Meer

122,99

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Hubert Gatignon

Statistical Analysis of Management Data

gebondenEngels9781461485933 17-10-2013

Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, technology, and human resources. Meer

192,99

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Dean K. Fueroghne

Law & Advertising

GebondenEngels9781442244887 1-3-2017

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Meer

138,24

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Market Segmentation

paperbackEngels9781461371045 17-10-2012

Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Meer

336,99

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Jesus Mena

Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

PaperbackEngels9781439881910 2-5-2012

In today’s wireless environment, marketing is more frequently occurring at the server-to-device level—with that device being anything from a laptop or phone to a TV or car. Meer

92,63

Verwachte levertijd ongeveer 11 werkdagen

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Kim Harrison

Strategic Public Relations

paperbackEngels9781420256383 19-1-2011

Good communication is essential to the successful organisation-that's why today's top managers demand top performance from their PR team. This book equips the reader with cutting-edge communication strategies to achieve peak PR performance, and fast track their career. Meer

103,47

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Dennis W. Tafoya

Organizations in the Face of Crisis

paperbackEngels9781349455294 20-3-2013

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects. Meer

61,99

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