Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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U. P. Jäger

Managing Social Businesses

gebondenEngels9780230252547 27-10-2010

Social businesses and non-profit organizations act at the interface of markets and civil societies. Their executives are challenged by issues of social mission and economic rationale. Meer

127,62

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Kenneth A. Loparo

Personal Brands

gebondenEngels9780230252639 27-10-2010

The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. Meer

64,30

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B. Fryzel

Building Stakeholder Relations and Corporate Social Responsibility

gebondenEngels9780230273252 26-7-2011

Explores how companies engage in CSR activities, how their corporate identity determines the way in which they perceive the stakeholders and, as a result, engage in dialogue-based relations with them. Meer

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Network Strategies for Regional Growth

gebondenEngels9780230273306 30-11-2010

In many regions the current focus of the state is to initiate and stimulate the emergence of inter-firm networks in order to produce growth. This book takes a management perspective on the operations and processes in these networks and describes and analyzes how and why geographical proximity influences inter-firm networks. Meer

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International Place Branding Yearbook 2010

gebondenEngels9780230279544 27-10-2010

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets. Meer

57,28

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Venturing into the Bioeconomy

gebondenEngels9780230238367 30-6-2011

This book reports empirical material from three case studies in the pharmaceutical industry, the biotechnology industry and the domain of academic research. Meer

64,30

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K. Samset

Early Project Appraisal

gebondenEngels9780230273245 11-8-2010

Focusing on turning an initial idea into a project with a successful outcome, this book fills a gap in current literature on project management and is thoroughly grounded in the latest research in this field. Meer

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Marianne Ekman

Learning Regional Innovation

gebondenEngels9780230275607 8-12-2010

Participation and social responsibility in innovation is the core theme of this book. Both are issues of organization and not of ethics, or the enforcement of other forms of obligations on individual actors. Meer

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A. Nikolopoulos

Negotiating Strategically

gebondenEngels9780230298460 10-5-2011

Negotiation is a key part of daily lives, but learning how to negotiate successfully is a valuable skill. The author provides a tool kit for negotiation, demonstrating new methods and giving practical advice. Meer

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World Humanism

gebondenEngels9780230300552 27-11-2013

The purpose of World Humanism: Cross-cultural Perspectives on Ethical Practices in Organizations is to discover what is distinctive about humanistic management practices around the world. Meer

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Brand Storming

gebondenEngels9780230222434 12-12-2008

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Meer

54,47

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Everyday Strategic Preparedness

gebondenEngels9780230515635 27-6-2007

Organizations struggle to be strategically prepared for unexpected change. What if change cannot be anticipated with any degree of certainty? What can organizations do to become more strategically prepared? Meer

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T. Klikauer

Critical Management Ethics

gebondenEngels9780230238251 1-7-2010

Written in the European tradition of Kant's philosophical trilogy on critique and Hegel's concept of ethical life it outlines the great traditions in ethical philosophy: Aristotelian virtue ethics, Kantian ethics, and utilitarianism. Meer

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M. Jablonowski

Managing High-Stakes Risk

gebondenEngels9780230238275 9-10-2009

The threat we face from high-stakes risk has never been higher. These challenges include environmental pollution, fragile financial systems and the threat of widespread geopolitical violence. Meer

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Design to Grow

PaperbackEngels9780241198384 4-2-2016

Features behind-the-scenes look at Coca-Cola's design-led strategy for growth. This title shows how any business can use the same approach to get to the next level. Meer

23,13

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M. Wynn-Williams

Surfing the Global Tide

gebondenEngels9780230579248 22-4-2009

Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. Meer

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The Marking Enterprise

gebondenEngels9780230001879 12-10-2006

Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline. Meer

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Strategic New Product Development for the Global Economy

gebondenEngels9780230001992 17-1-2007

New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back. Meer

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M. Stewart

Entrepreneurial Profiles of Creative Destruction

gebondenEngels9780230002036 12-9-2014

Entrepreneurial Profiles is intended to help students and practitioners of entrepreneurship think about what it takes to create a significant business, with focus on what it may take to create a successful and significant business. Meer

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Revenue Management

gebondenEngels9780230241411 8-12-2010

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. Meer

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