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Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. Meer
Strategic management forms the core of any business course. The body of literature available has grown rapidly, leading to a tendency for textbooks on the subject to become very large, with authors seeking ever-expanding coverage. Meer
The Oxford Handbook of Strategy is a two-volume set on the key subject areas and issues currently under discussion in the field of strategy. It unites a team of contributors who are all authorities on the topic of their chapter. Meer
Standards have become widespread regulatory tools that are set to promote global trade, innovation, efficiency, and quality. They contribute significantly to the creation of safe, reliable, and high quality services and technologies to ensure human health, environmental protection, or information security. Meer
Business has changed dramatically over the last two decades: Globalization, cross-national strategic alliances and mergers, privatizations, outsourcing, information technology innovations, and the increasing short term contract culture have all influenced this. Meer
The 'Resource-Based View of the Firm' has emerged over the last fifteen years as one of the dominant perspectives used in strategic management. It addresses the fundamental research question of strategic management: Why it is that some firms persistently outperform others? Meer
This book reviews the state of current thinking in the field of cooperative strategy, identifying some of the key issues being addressed by theorists and practitioners alike. Meer
How do organizations develop, maintain, and advance their organizational capabilities and knowledge? What happens between intention and outcome? What are the processes, information flows, coordination, control, and communication systems involved? Meer
The pace of change in the business world is becoming faster. This book provides a detailed account of the network-like organizational forms that some firms are adopting to make themselves more flexible and responsive to changing technologies and customer demands. Meer
This book addresses the concept of knowledge, and its use in the contexts of work and organizations. It provides a critical understanding of current approaches to knowledge management, organization, and the 'knowledge economy'. Meer
Changes in technology, customer demands, competition, and the social character challenge organizations to innovate and change. How they change depends on their leaders, and their knowledge, and philosophy. Meer
Organizations turn to multistakeholder partnerships (MSPs) to meet challenges that they cannot handle alone. By tapping the resources of diverse stakeholders, MSPs develop the capability to address complex issues and problems, such as health care delivery, poverty, human rights, watershed management, education, sustainability, and innovation. Meer
This book examines two central aspects of Japanese management - growth pursuit by internal investment (as opposed to acquisition), and intensive competition within and between Japanese firms. Meer
The legal services marketplace has become ever more competitive. Identifying a robust business strategy and sources of competitive advantage are difficult challenges for law firms today. Meer
While the implementation of evidence-based medicine guidelines is well studied, there has been little investigation into the extent to which a parallel evidence-based management movement has been influential within health care organizations. Meer
Cooperation has become the leading strategy adopted by business and other organizations. It is taking on new forms that are adapted to changing market expectations and technological possibilities in the rapidly evolving business environment. Meer
If your organization has customers, you need to understand marketing. And to achieve the best results from your marketing requires a subtle blend of art and science. Meer
America may be one of the wealthiest countries in the world, but its citizens rank near the bottom in health status. Americans have lower life expectancy, more infant mortalities and higher adolescent death rates than most other advanced industrial nations--and even some developing countries. Meer
Supply chain management contends with structures and processes for delivering goods and services to customers. It addresses the core functions of connected businesses to meet downstream demand. Meer
Teaches the machine learning process for business students and professionals using automated machine learning, a new development in data science that requires only a few weeks to learn instead of years of training
Though the concept of computers learning to solve a problem may still conjure thoughts of futuristic artificial intelligence, the reality is that machine learning algorithms now exist within most major software, including Websites and even word processors. Meer
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