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The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Meer
Strategic management is a system of continual disequilibrium, with firms in a continual struggle for competitive advantage and relative fitness. Models that are dynamic in nature are required if we are to really understand the complex notion of sustainable competitive advantage. Meer
Electronics is an ever-changing field with an entrepreneurial spirit and a rich history, populated by some of the world's most famous companies and personalities. Meer
This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. Meer
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems. Meer
Human Resource Management, Innovation and Performance investigates the relationship between HRM, innovation and performance. Taking a multi-level perspective the book reflects critically on contentious themes such as high performance work systems, organizational design options, cross-boundary working, leadership styles and learning at work. Meer
This book contends that structural reforms, the essential third arrow in Abe's 'Abenomics', will not happen. As a result, Abenomics is merely a combination of reckless monetary policy and ambiguous fiscal policies which will fail to regenerate Japan's fragile economy and cut sovereign debt. Meer
The key aim of the volume of original papers on the theory and practice of ODE featured in Organization Design and Engineering is to contribute towards overcoming the academic challenges stated above. Meer
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. Meer
Break free and lead the market with the roadmap to Disruption
The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Meer
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions. Meer
Every business discipline has a unique vantage point on value creation and destruction, and while specialists have devised solutions, leaders rarely use them because of the inherent complexity in trying to understand which parts fit together to help them achieve goals. Meer
This book explores the lives, inventions, discoveries, and significant work of three extraordinary European inventors with noteworthy links to the great Thomas Alva Edison – Alessandro Volta, Nikola Tesla, and Eric Tigerstedt. Meer
Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Meer
Providing a colorful insight into the people at the forefront of the emergent Sharing Economy, a movement predicted to already be worth around $26B a year, this book gives vital advice to anyone thinking of starting or investing in a collaborative consumption business. Meer
The Theory of Entrepreneurship examines the interiors of the entrepreneurial value creation process, and offers a new unified and comprehensive theory to afford empirical investigations as well as delineate a broader view of the entrepreneurial contextual milieu. Meer
Combining the expertise of two consultants and academics from East and West, this book provides an international guide for family businesses, showing how to identify and implement the best governance strategies. Meer
Courage outlines the art of moving forward both in professional and personal life. Marques offers a strategy for self-renewal in order to divulge the virtues and viewpoints to successfully move from one career to another. Meer
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