Strategisch management

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Proceedings of the 1997 World Marketing Congress

gebondenEngels9783319173191 8-7-2015

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. Meer

180,99

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Proceedings of the 1993 World Marketing Congress

gebondenEngels9783319173221 6-7-2015

This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. Meer

180,99

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Management of Network Organizations

gebondenEngels9783319173467 25-6-2015

Effective management is crucial to the success of network organizations and can reduce the risk inherently associated with cooperative strategy. This contributed volume addresses the management of network organizations from both theoretical and practical perspectives, as well as an international standpoint in the form of selected cases from various Central European countries. Meer

120,99

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Global Perspectives in Marketing for the 21st Century

gebondenEngels9783319173559 25-6-2015

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. Meer

180,99

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Advances in Crowdsourcing

gebondenEngels9783319183404 21-5-2015

This book attempts to link some of the recent advances in crowdsourcing with advances in innovation and management. It contributes to the literature in several ways. Meer

60,99

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Charles H. Noble

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366814 22-10-2016

This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others. Meer

180,99

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Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366890 29-10-2016

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Meer

180,99

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Myria Allen

Strategic Communication for Sustainable Organizations

paperbackEngels9783319367132 15-10-2016

This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. Meer

72,99

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Dominik Maximini

Agile Leadership in Practice

gebondenEngels9783031150210 12-11-2022

This book illustrates the agile transformation journey of a consulting organization. It consists of nine main chapters, each focusing on specific aspects of transformation. Meer

96,99

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Proceedings of the 1997 World Marketing Congress

paperbackEngels9783319369440 29-10-2016

180,99

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Colin L. Campbell

Marketing in Transition: Scarcity, Globalism, & Sustainability

paperbackEngels9783319369563 15-10-2016

This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. Meer

120,99

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Ahmed Bounfour

Digital Futures, Digital Transformation

paperbackEngels9783319370323 23-8-2016

This book provides an integrated overview of key trends in digital transformation, taking into consideration five interrelated dimensions: strategy and business models, society, organization, technology and regulation. Meer

66,99

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Value Creation for Owners and Directors

gebondenEngels9783031197253 11-5-2023

This book deals with a much understudied and poorly understood aspect of business: the role of owners and boards in value creation. While there is abundant guidance on value creation for publicly listed firms and their managers, the role played by owners, and their corporate directors, in value creation and governance has been overlooked. Meer

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Value Creation for Owners and Directors

paperbackEngels9783031197284 28-5-2024

78,81

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Sinan Ünsar

Leadership and Communication

gebondenEngels9783319052472 12-6-2014

This book deals with the concepts of leadership and communication in business organizations, initially on a general level and then in detail through an analysis of specific cases. Meer

60,99

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Digital Disruption and Transformation

gebondenEngels9783031478871 20-2-2024

In an era marked by relentless digital disruption, where every interaction - whether it's a click, a tap, or a swipe - shapes the structure of our interconnected world, the need for transformative action becomes notably clear. Meer

144,99

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Cognitive Radio Policy and Regulation

gebondenEngels9783319040219 21-2-2014

This book offers a timely reflection on how the proliferation of advanced wireless communications technologies, particularly cognitive radio (CR) can be enabled by thoroughly-considered policy and appropriate regulation. Meer

180,99

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Annika Steiber

The Google Model

gebondenEngels9783319042077 29-4-2014

This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. Meer

84,99

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Richard J. Arend

Uncertainty in Strategic Decision Making

paperbackEngels9783031485558 5-1-2025

Knight (1921) defines uncertainty as an informational market failure that, while being detrimental to most existing businesses, presents possible profitable opportunities for others. Meer

170,78

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Leading with Emotional Intelligence

paperbackEngels9783031489723 18-5-2025

Drawing on research into leadership and emotional intelligence, this updated second edition presents a framework that can lead to effective change implementation. Meer

184,93

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