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Agile Product Management with Scrum

Creating Products that Customers Love

Paperback Engels 2010 9780321605788
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The First Guide to Scrum-Based Agile Product Management

In 'Agile Product Management with Scrum', leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team.

Benefitting from Pichler's extensive experience, you'll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face.

Coverage includes:
- Understanding the product owner's role: what product owners do, how they do it, and the surprising implications
- Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders
- Grooming the product backlog: managing the product backlog effectively even for the most complex products
- Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions
- Collaborating in sprint meetings: understanding the product owner's role in sprint meetings, including the dos and don'ts
- Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise

This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.


Aantal pagina's:160
Hoofdrubriek:IT-management / ICT


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Over Roman Pichler

Roman Pichler is a leading Scrum and agile product management expert. He has a long track record in teaching and coaching product owners and in helping companies apply effective product management practices. He is the author of Agile Product Management with Scrum and the bestselling author of Scrum - Agiles Projektmanagement erfolgreich einsetzen (“Scrum - Applying Agile Project Management Successfully”). Roman is a frequent speaker at international conferences. Find out more at www.romanpichler.com.

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Foreword by Jeff Sutherland
Foreword by Brett Queener
About the Author

1. Understanding the Product Owner Role
-The Product Owner Role
-Desirable Characteristics of a Product Owner
-Working with the Team
-Collaborating with the ScrumMaster
-Working with Customers, Users, and Other Stakeholders
-Scaling the Product Owner Role
-Common Mistakes

2. Envisioning the Product
-The Product Vision
-Desirable Qualities of the Vision
-The Minimal Marketable Product
-Customer Needs and Product Attributes
-The Birth of the Vision
-Techniques for Creating the Vision
-Visioning and the Product Road Map
-Minimal Products and Product Variants
-Common Mistakes

3. Working with the Product Backlog
-The DEEP Qualities of the Product Backlog
-Grooming the Product Backlog
-Discovering and Describing Items
-Prioritizing the Product Backlog
-Getting Ready for Sprint Planning
-Sizing Items
-Dealing with Nonfunctional Requirements
-Scaling the Product Backlog
-Common Mistakes

4. Planning the Release
-Time, Cost, and Functionality
-Quality Is Frozen
-Early and Frequent Releases
-Quarterly Cycles
-The Release Burndown
-The Release Plan
-Release Planning on Large Projects
-Common Mistakes

5. Collaborating in the Sprint Meeting
-Sprint Planning
-Definition of Don
-Daily Scrum
-Sprint Backlog and Sprint Burndow
-Sprint Review
-Sprint Retrospective
-Sprint Meetings on Large Projects
-Common Mistakes

6. Transitioning into the Product Owner Rol
-Becoming a Great Product Owner
-Developing Great Product Owners


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