Introduction
Part 1: The role of story in organizations
1. Telling the right story: Choosing the right story for the leadership challenge at hand
2. Telling the story right: Four key elements of storytelling performance
Part 2: Eight narrative patterns
3. Motivate others to action: Using narrative to ignite action and implement new ideas
4. Build trust in you: Using narrative to communicate who you are
5. Build trust in your company: Using narrative to build your brand
6. Transmit your values: Using narrative to instill organizational values
7. Get others working together: Using narrative to get things done collaboratively
8. Share knowledge: Using narrative to transmit knowledge and understanding
9. Tame the grapevine: Using narrative to neutralize gossips and rumors
10. Create and share your vision: Using narrative to lead people into the future
Part 3: Putting it all together
11. Solve the paradox of innovation: Using narrative to transform your organization
12. A different kind of leader: Using narrative to become an interactive leader
Notes
Bibliography
Acknowledgments
About the author
Write to the author
Index
