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Design Thinking for Strategic Innovation

What They Can?t Teach You at Business or Design School

Gebonden Engels 2013 9781118620120
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A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits

As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources.

- An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures
- The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design
- Author Idris Mootee is a management guru and a leading expert on applied design thinking

Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.


Aantal pagina's:224


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Foreword Erik Roth

SCENE 01 There’s No More Business As Usual v
-The Butterfly Effect and Long-Range Planning
-Applied Design Thinking Is Strategic Innovation
-Time to Think beyond Crisis Mode
-Changing Management Paradigms

SCENE 02 What Is Design Thinking, Really?
-Is Design Thinking a Science or an Art?
-Design Thinking Has Been Oversimplified
-SCENE 03 Applied Design Thinking in Business and Strategy
-Design Thinking to the Rescue
-We’ve Lost Touch with What’s around Us
-Every Future Business Leader Needs to Be a Good Design Thinker
-The 10 Design Thinking Principles That Redefine Business Management

SCENE 04 Introducing the Design Thinking MBA
-Business Challenge 01: Growth
-Business Challenge 02: Predictability
-Business Challenge 03: Change
-Business Challenge 04: Maintaining Relevance
-Business Challenge 05: Extreme Competition
-Business Challenge 06: Standardization
-Business Challenge 07: Creative Culture
-Business Challenge 08: Strategy and Organization

SCENE 05 Hiring Design Thinkers Is Not Enough; We Need to Create Design Thinking Companies

About the Author
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