More Advertising Worldwide

Name: More Advertising Worldwide
Author: Ingomar Kloss

Gebonden Engels 2002 2002e druk 9783540429944

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Samenvatting

This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. It also contains a chapter on intercultural management as well as a case study of Barclaycard International. The authors are specialists from the respective countries. From the reviews: " This reader is an absolute must for all advertisers, agencies and students... " Werben und Verkaufen (Issue 40/2001)

Specificaties

ISBN13:9783540429944

Taal:Engels

Bindwijze:gebonden

Aantal pagina's:346

Uitgever:Springer Berlin Heidelberg

Druk:2002

Hoofdrubriek:Reclame en verkoop, Leiderschap, Algemeen management

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Inhoudsopgave

Multicultural Management Insights.- Advertising in Bulgaria.- Advertising in China.- Advertising in Greece.- Internet Advertising in Greece.- Advertising in Hong Kong.- Advertising in Hungary.- Advertising in Ireland.- Advertising in Latvia.- Advertising in Malaysia.- Advertising in Singapore.- Advertising in South Korea.- Advertising in Spain.- Advertising in Switzerland.- Advertising in the United Kingdom.- Case Study: Barclaycard International.- The Authors.