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Pagina 48 van 3.743 resultaten
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gebondenEngels9781402071539 30-9-2002
Optimal control and differential games continue to attract strong interest from researchers interested in dynamical problems and models in management science.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403998613 1-8-2008
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.  Meer
110,79
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403998620 27-6-2007
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781408073681 19-2-2013
Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.  Meer
99,14
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9781402076138 30-11-2003
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781402077531 31-12-2003
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781032030265 15-8-2022
Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing.  Meer
75,61
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781009538404 23-1-2025
A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape.  Meer
128,53
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781009204378 13-4-2023
Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing.  Meer
58,69
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781032339139 13-6-2022
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.  Meer
61,53
Verwachte levertijd ongeveer 11 werkdagen
paperbackEngels9781118690451 9-7-2013
Originally published by Stevenson, Inc., this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts.  Meer
77,17
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780936648804 3-1-1996
51,67
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9781032206882 22-8-2024
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products.  Meer
56,50
Verwachte levertijd ongeveer 8 werkdagen
GebondenEngels9781032207070 22-8-2024
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products.  Meer
196,04
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781009538381 23-1-2025
A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape.  Meer
41,49
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781036515744 10-10-2024
56,36
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781107585003 7-1-2016
This book brings together the top international sales law scholars from twenty-three countries to review the Convention on Contracts for International Sale of Goods (CISG) and its role in the unification of global sales law.  Meer
51,48
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781118725603 20-1-2015
Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant.  Meer
25,91
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781118744826 18-3-2014
Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent.  Meer
32,85
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781412934299 22-10-2009
This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journals but also from papers published widely across the social sciences.  Meer
751,17
Verwachte levertijd ongeveer 16 werkdagen

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